I have created a blog site for being part of an SEO contest.
Here is the link My Site Ranks First in Google.
Here is the link My Site Ranks First in Google.
Sunday, September 26, 2010
Google AdWords Certification Program Exams | Google Adwords Certified Professional India Chennai
I have cleared the Google AdWords Certification Program. Thanks to Google for giving the voucher codes to write the two exams freely, otherwise I would have to spent $100 to take up the exams.
I wrote the fundamental exam few months back only to get failed even after scoring 82%. The minimum amount of score percentage to pass the exam is 85%. At that time I spent $50 from my pocket to attempt the exam. After a month I got an email from Google saying we will give you 6 months of time to use the free voucher code to write the exam and to retain your Adwords professional status. I relished after reading the email and thought of giving a second try in the near future before the end of six months time.
Wrote the fundamental exam on September 14 and cleared it with 87%. It was really a big sigh of relief. Did show the courage of writing the second exam; Search Advertising Advanced and cleared it with just 80%. It was a joyous moment, firstly because I have passed the exam, secondly I need not shell a penny from my pocket for another one year to write the exam, thirdly because I wrote the exam free of cost.
I wrote the fundamental exam few months back only to get failed even after scoring 82%. The minimum amount of score percentage to pass the exam is 85%. At that time I spent $50 from my pocket to attempt the exam. After a month I got an email from Google saying we will give you 6 months of time to use the free voucher code to write the exam and to retain your Adwords professional status. I relished after reading the email and thought of giving a second try in the near future before the end of six months time.
Wrote the fundamental exam on September 14 and cleared it with 87%. It was really a big sigh of relief. Did show the courage of writing the second exam; Search Advertising Advanced and cleared it with just 80%. It was a joyous moment, firstly because I have passed the exam, secondly I need not shell a penny from my pocket for another one year to write the exam, thirdly because I wrote the exam free of cost.
Monday, June 7, 2010
Adwords Billing Page Adorns a New Look | Payment Process Simplified
Adwords billing page adorns a new look with great features that simply the payment process. As of now this new feature is open to only U.S advertisers. This feature is still in the beta version and has the scope for further improvement.
Also, there are few changes in the terminologies. Post Pay, Pre Pay and Direct debit get new names.. Read More New Adwords Billing Interface
Also, there are few changes in the terminologies. Post Pay, Pre Pay and Direct debit get new names.. Read More New Adwords Billing Interface
Reducing the CTR to Improve ROI ?
It would be strange to hear from me on 'Reducing the CTR' of your Adwords keywords. The reality says reducing the CTR is a wise move... okay.. before you start calling me good names, I will break the suspense.
B2B keywords are costlier than B2C keywords. The average amount needed to pay for a click is between $2.70 & $3 according to Marketing Sherpa’s 2006 benchmark report. In highly competitive B2B segments the marketers pay anywhere between $16 to $50. Increasing the CTR alone without increasing the conversions is a not a wise move..right?
Hence the ads for B2B have to be more precise and specific by having all sorts of information to make sure to pre-qualify the persons clicking on the ad. This will ensure high Return on Investment even though the quality score is less. Because of low quality score your ads will be pushed down, although, your ROI will be growing leaps and bound.
Weeding out unwanted clicks is best practice for both B2B and B2C products / services. In this case of B2B ads marketers have to sacrifice their CTR to pre-qualify the clickers.
B2B keywords are costlier than B2C keywords. The average amount needed to pay for a click is between $2.70 & $3 according to Marketing Sherpa’s 2006 benchmark report. In highly competitive B2B segments the marketers pay anywhere between $16 to $50. Increasing the CTR alone without increasing the conversions is a not a wise move..right?
Hence the ads for B2B have to be more precise and specific by having all sorts of information to make sure to pre-qualify the persons clicking on the ad. This will ensure high Return on Investment even though the quality score is less. Because of low quality score your ads will be pushed down, although, your ROI will be growing leaps and bound.
Weeding out unwanted clicks is best practice for both B2B and B2C products / services. In this case of B2B ads marketers have to sacrifice their CTR to pre-qualify the clickers.
Sunday, February 21, 2010
Google Adwords Promo Code , Activation Fee & Limited Time / Expiration Date to Spend the Amount
You got a worthy promo code from Google for Adwords.. First of all Congrats for receiving this!
To spend the amount offered you ought to pay the activation fee $5 and please also note that you have to burn the amount in a limited time period. Lot of people do the mistake of spending a small sum daily, by doing this you may quickly reach the limited time period and never ever you will be able to spend the full offered amount.
So once you receive the coupon please spend the amount within 10 days of time to fully utilize the offer extended.
To spend the amount offered you ought to pay the activation fee $5 and please also note that you have to burn the amount in a limited time period. Lot of people do the mistake of spending a small sum daily, by doing this you may quickly reach the limited time period and never ever you will be able to spend the full offered amount.
So once you receive the coupon please spend the amount within 10 days of time to fully utilize the offer extended.
From the horse mouth (Google)
- Once the promotion code amount is used up, we'll continue serving your ads and will start charging the form of payment you provided.
- The promotion code does not apply to the activation fee.
- An expiration date often applies, so keep in mind that you only have a certain amount of time to redeem your credit.
Tuesday, February 16, 2010
Google Advertising Professional Exam, Google Advertising Fundamental Exam, Adwords Exam Preparation Guide
Preparing for Google Adwords Exam to become a Google Advertising Professional? Not able to get sufficient information on the process and procedure or on the learning part. Try reading this.
What is the exam name?
https://adwords.google.com/support/aw/go/learningcenter?hl=en
https://adwords.google.com/support/select/professionals/?hl=en
Where can I write the exam?
http://google.starttest.com
What is the cost to write the exam?
$50 - One time
What are the requirements to write the exam?
-Pay $50
-Fetch the Candidate Id by logging into Google Advertising Professional account (http://adwords.google.com/professionals/)
-Download the test browser from https://www.programworkshop.com/drivers/google/Testing%20Center%20Browser.exe
-My Client Center account
How many questions will be here?
120.
What is the exam duration?
2hours.
Can I pause the exam while writing?
No.
Can I modify my answers in-between?
Yes.
Can I refer to any help files while writing the exam?
No. You will not be allowed to open any new browser window while writing the test, hence no chance of looking for answers.
What is the passing score?
85%
What you get after passing the exam?
Do I need to spend anything on Adwords to get the status?
Yes, you are required to spend $1000 in three months of time, from the time of your passing. Don't worry you need not spend it from your pocket, you can very well link the adwords account you manage from your MCC account.At present Google gives you 20 coupons once you pass the exam, each equivalent to $100. If you don't manage client account just spend half the amount Google gives you, this is more than enough to get the Google Advertising Professional certification and status.
An Important step to follow is LINKING MCC account to Google Advertising Professional account!
Create a company profile and link to your MCC account from https://adwords.google.com/professionals/. This will help Google to ensure you spend the required $1000 in three months of time.
What is the exam name?
Google Advertising Fundamental Exam [(Google Advertising Fundamentals Exam fulfills one of the requirements to become a Qualified Google Advertising Professional (we will have three advanced exams launching soon)]
Is there any help files that could assist me in preparing for the exams?https://adwords.google.com/support/aw/go/learningcenter?hl=en
https://adwords.google.com/support/select/professionals/?hl=en
Where can I write the exam?
http://google.starttest.com
What is the cost to write the exam?
$50 - One time
What are the requirements to write the exam?
-Pay $50
-Fetch the Candidate Id by logging into Google Advertising Professional account (http://adwords.google.com/professionals/)
-Download the test browser from https://www.programworkshop.com/drivers/google/Testing%20Center%20Browser.exe
-My Client Center account
How many questions will be here?
120.
What is the exam duration?
2hours.
Can I pause the exam while writing?
No.
Can I modify my answers in-between?
Yes.
Can I refer to any help files while writing the exam?
No. You will not be allowed to open any new browser window while writing the test, hence no chance of looking for answers.
What is the passing score?
85%
What you get after passing the exam?
Google Advertising Professional status and certification in the form of a logo. Highly Valued Recognition!
Do I need to spend anything on Adwords to get the status?
Yes, you are required to spend $1000 in three months of time, from the time of your passing. Don't worry you need not spend it from your pocket, you can very well link the adwords account you manage from your MCC account.At present Google gives you 20 coupons once you pass the exam, each equivalent to $100. If you don't manage client account just spend half the amount Google gives you, this is more than enough to get the Google Advertising Professional certification and status.
An Important step to follow is LINKING MCC account to Google Advertising Professional account!
Create a company profile and link to your MCC account from https://adwords.google.com/professionals/. This will help Google to ensure you spend the required $1000 in three months of time.
Thursday, November 26, 2009
Google Adwords Product Extensions in Search Ads
Google Adwords have thrown open the gates to the Google base merchant center to get displayed in Search Ads.
Adwords advertisers can now capitalize on this opportunity to display product images from their Google base merchant center beneath Search ads.
For this the Adwords advertisers have to follow couple of simple steps. Advertisers have to specify their Adwords customer Id in their merchant center. After this step they will be seeing the product extensions link in their Adwords account. Clicking on the link will allow them to add the product images directly from the merchant center.
Please note that the advertisers would be charged for every click on their adcopy/the product images. Even then the chances of increasing the CTR and conversions are high.
As you all know increasing the CTR would well result in increasing the Quality score and ultimately in decrease in Avg. CPC.
Reference:
http://adwords.blogspot.com/2009/11/product-extensions-available-to-all-us.html
Adwords advertisers can now capitalize on this opportunity to display product images from their Google base merchant center beneath Search ads.
For this the Adwords advertisers have to follow couple of simple steps. Advertisers have to specify their Adwords customer Id in their merchant center. After this step they will be seeing the product extensions link in their Adwords account. Clicking on the link will allow them to add the product images directly from the merchant center.
Please note that the advertisers would be charged for every click on their adcopy/the product images. Even then the chances of increasing the CTR and conversions are high.
As you all know increasing the CTR would well result in increasing the Quality score and ultimately in decrease in Avg. CPC.
Reference:
http://adwords.blogspot.com/2009/11/product-extensions-available-to-all-us.html
Tuesday, May 26, 2009
Select the Keywords and See the Full of Keywords Enabled for Broad Match and Phrase Match Keywords
In my last post I wrote about the great Google decision to show off all the keywords that triggered ads for Broad match and Phrase match keywords in the Search Query Performance report..
Now there is yet another announcement from Google that would minimize the time taken to generate Search query performance report to check the list of keywords enabled for Broad match and Phrase match keywords. The new feature would allow advertisers to see the full list of keywords triggered for a Broad match or Phrase match keywords by selecting the keywords and clicking on 'See Search terms' and then again click 'Selected.' Advertisers can download the keywords in a report format and need not always go the report center to create Search query performance report.
Decisions to delete/pause/mark as negative/ w.r.t the keywords can be taken wisely and quickly.
Now there is yet another announcement from Google that would minimize the time taken to generate Search query performance report to check the list of keywords enabled for Broad match and Phrase match keywords. The new feature would allow advertisers to see the full list of keywords triggered for a Broad match or Phrase match keywords by selecting the keywords and clicking on 'See Search terms' and then again click 'Selected.' Advertisers can download the keywords in a report format and need not always go the report center to create Search query performance report.
Decisions to delete/pause/mark as negative/ w.r.t the keywords can be taken wisely and quickly.
Get Full List of Keywords Enabled for Broad Match & Phrase Match Keywords by Generating Search Query Performance Report
Being an Google Advertising Professional and having spent millions of dollars for my Clients Adwords account I frowned on Google's attitude for not disclosing the precise keywords enabled for Broad match and Phrase match keywords.
Google simply lables the keywords as "unique queries" in the Search query performance report. It was an event to celebrate on May 19 when Google decided to show all the keywords that triggered ads for Broad match and Phrase match keywords. Google whacked out the label "Unique Queries" and presented the advertisers a granular insight by rendering them the full list of queries.
Now the Adwords campaign managers can make use of the transparent view and see their full list of keywords enabled by generating Search Query Performance report. I appreciate the transparency bestowed by Google to advertisers thereby facilitating them to spend every dime in potential keywords.
Reference URL:
http://adwords.blogspot.com/2009/05/enhanced-search-query-performance.html
Google simply lables the keywords as "unique queries" in the Search query performance report. It was an event to celebrate on May 19 when Google decided to show all the keywords that triggered ads for Broad match and Phrase match keywords. Google whacked out the label "Unique Queries" and presented the advertisers a granular insight by rendering them the full list of queries.
Now the Adwords campaign managers can make use of the transparent view and see their full list of keywords enabled by generating Search Query Performance report. I appreciate the transparency bestowed by Google to advertisers thereby facilitating them to spend every dime in potential keywords.
Reference URL:
http://adwords.blogspot.com/2009/05/enhanced-search-query-performance.html
Monday, May 4, 2009
Import Goals & Transactions to Adwords Account from Google Analytics Account
Adwords has added another feather to its cap by allowing advertisers to see Google analytics goals and transactions inside the Adwords account.
The new feature enables Adwords customers to measure the ROI more easily & accurately. To enjoy viewing the goals and transactions follow the below stated steps.
1) Login to Google Analytics account.
2) Click on "Edit Account and Data Sharing Settings"
3) Select a minimum of one option beneath 'Share my Google Analytics data'
4) Save the settings
5) Head over to "Google Adwords Conversion Tracking" page
6) Click on 'Link your Analytics goals and transactions'
7) Select the profiles form which you would like to import Goals or Transactions
8) Click "Link" button on the bottom of the page
Please note that your analytics data won't be immediately shown in the Adwords account, it may take up to two weeks to get reflected.
The best part of this feature is that you can easliy understand your Adwords performances by having the Goals and Transactions listed side by side in your conversion tracking page.
Reference:
https://adwords.google.com/support/bin/answer.py?answer=105598&hl=en_US
The new feature enables Adwords customers to measure the ROI more easily & accurately. To enjoy viewing the goals and transactions follow the below stated steps.
1) Login to Google Analytics account.
2) Click on "Edit Account and Data Sharing Settings"
3) Select a minimum of one option beneath 'Share my Google Analytics data'
4) Save the settings
5) Head over to "Google Adwords Conversion Tracking" page
6) Click on 'Link your Analytics goals and transactions'
7) Select the profiles form which you would like to import Goals or Transactions
8) Click "Link" button on the bottom of the page
Please note that your analytics data won't be immediately shown in the Adwords account, it may take up to two weeks to get reflected.
The best part of this feature is that you can easliy understand your Adwords performances by having the Goals and Transactions listed side by side in your conversion tracking page.
Reference:
https://adwords.google.com/support/bin/answer.py?answer=105598&hl=en_US
Saturday, April 25, 2009
Free PPC Landing Pages Finder Tool- Google Search-based Keyword Tool
Choosing and setting the right landing pages for the PPC keywords is highly indispensable for obtaining more customers and enhancing Adwords Quality score.
All the keyword suggestion tools out there in the market have got the capacity to produce the keywords with high search volume. Even then you are required to do some extra bit of work while handling PPC marketing. The extra work is to find the relevant landing pages for the keywords. Incorrecly identified and set landing pages would only lead to higher customer attrition rate and end up in a low Quality score.
The introduction of Google Search-based keyword tool wipes away all the worries encountered while attempting to find right landing pages for the keywords selected. Just input the website URL in the Search-based keyword tool it will gift you the high search volume keywords picked from your website content and adjacent to eack keywohds it would show you the landing pages that can be targeted for the keywords.
Initially this tool was available only to US and UK. Only April 21st 2009 the usage of Search-based keyword tool was made available in the following countries viz. Australia, Canada, China, Japan, and New Zealand. Below are some of the new features announced.
1)Filter results according to countries and language.
2)Filter by Ad Share and Search Share,.
Link to Search-based Keyword tool.
Search-based keywords tool is helpful even to non-Adwords advertisers.
References:
http://adwords.blogspot.com/2009/04/search-based-keyword-tool-wider.html
http://adwords.blogspot.com/2008/11/announcing-search-based-keyword-tool.html
All the keyword suggestion tools out there in the market have got the capacity to produce the keywords with high search volume. Even then you are required to do some extra bit of work while handling PPC marketing. The extra work is to find the relevant landing pages for the keywords. Incorrecly identified and set landing pages would only lead to higher customer attrition rate and end up in a low Quality score.
The introduction of Google Search-based keyword tool wipes away all the worries encountered while attempting to find right landing pages for the keywords selected. Just input the website URL in the Search-based keyword tool it will gift you the high search volume keywords picked from your website content and adjacent to eack keywohds it would show you the landing pages that can be targeted for the keywords.
Initially this tool was available only to US and UK. Only April 21st 2009 the usage of Search-based keyword tool was made available in the following countries viz. Australia, Canada, China, Japan, and New Zealand. Below are some of the new features announced.
1)Filter results according to countries and language.
2)Filter by Ad Share and Search Share,.
Link to Search-based Keyword tool.
Search-based keywords tool is helpful even to non-Adwords advertisers.
References:
http://adwords.blogspot.com/2009/04/search-based-keyword-tool-wider.html
http://adwords.blogspot.com/2008/11/announcing-search-based-keyword-tool.html
Sunday, March 29, 2009
Adwords New Interface Undergoes Beta Test
Google beta tests new adwords interface. The news interface carries more flexibility for managing the campaigns and supplies complete understanding of the performances of the campaigns.
New interface would certainly bring down the number of reports generated to look into the performance of the campaigns.This is because of the clear insights the new interface can facilitate to the campaign managers.
The planning and commitment shown by the Adwords team of the new interface plies in-depth information of the campaigns performance by just taking a casual look. Commendations to the whole Adwords team for presenting such a wonderful interface to billions of Adwords advertisers.
Below are the fantastic features of the new Adwords interface:
1) Performance graphs for every metrics available in Adwords
2) Clicking on Adgroups tab will portray the performance of Adgroups across all campaigns.
3) Setting tab renders details of the settings and editing options(Easy Edit Options).
4) Ads tab provides adcopies information(Easy Edit Options).
5) Keywords tab list all the keywords(Easy Edit Options).
6) Networks tab displays network info(Easy Edit Options).
7) Damn easy to change keywords bid in the new interface.
Heavy insights about the performace of the campaigns with easy edit choice would do a world of good for Adwords campaign managers. On the whole Advertisers intention of increasing the sales of products or services can be met if the features provided by the new interface is properly utilized.
In the initial stages of the beta testing the only selected US advertisers were given the opportunity to try the new interface. Recently Google has extended the opportunity to more US advertisers and also to advertisers in United Kingdom and Australia advertisers.
Any body willing to sign up to try the new interface irrespective of the location can fill in the Beta Sign up form.
New interface would certainly bring down the number of reports generated to look into the performance of the campaigns.This is because of the clear insights the new interface can facilitate to the campaign managers.
The planning and commitment shown by the Adwords team of the new interface plies in-depth information of the campaigns performance by just taking a casual look. Commendations to the whole Adwords team for presenting such a wonderful interface to billions of Adwords advertisers.
Below are the fantastic features of the new Adwords interface:
1) Performance graphs for every metrics available in Adwords
2) Clicking on Adgroups tab will portray the performance of Adgroups across all campaigns.
3) Setting tab renders details of the settings and editing options(Easy Edit Options).
4) Ads tab provides adcopies information(Easy Edit Options).
5) Keywords tab list all the keywords(Easy Edit Options).
6) Networks tab displays network info(Easy Edit Options).
7) Damn easy to change keywords bid in the new interface.
Heavy insights about the performace of the campaigns with easy edit choice would do a world of good for Adwords campaign managers. On the whole Advertisers intention of increasing the sales of products or services can be met if the features provided by the new interface is properly utilized.
In the initial stages of the beta testing the only selected US advertisers were given the opportunity to try the new interface. Recently Google has extended the opportunity to more US advertisers and also to advertisers in United Kingdom and Australia advertisers.
Any body willing to sign up to try the new interface irrespective of the location can fill in the Beta Sign up form.
Monday, March 9, 2009
New Expandable Ad Formats in Content Network
Google Adwords beta test expandable ad formats for Content network. These ads can expand double the size of the original ads thereby rendering the users with a wonderful experience.
Users need to click on the ads to expand it or contract it. Helps Adsense publishers to enagage visitors for more time. At present the feature is only available for U.S. advertisers taking part in Google's 3rd Party Ad Serving program.
Users need to click on the ads to expand it or contract it. Helps Adsense publishers to enagage visitors for more time. At present the feature is only available for U.S. advertisers taking part in Google's 3rd Party Ad Serving program.
Free St. Patrick's Day Templates in Adwords
Yet another ready made holiday template available in Adwords after Valentine's Day and President's Day templates. This time it is St. Patrick's Day ad templates and it is available under the seasonal category of display ad builder.
Try this template to improve your conversions in content network.
Try this template to improve your conversions in content network.
Wednesday, February 25, 2009
Only One Top Level Domain for a Single Adgroup- Display URL Policy Changes Feb 2009
Google once again changes its display URL policy.
Google has restricted Adwords advertisers to have not more than one top level domain in a single Adgroup. Having multiple domains as display urls in one adgroups are not allowed from Feb 24. Please make changes to your Adgroups display urls if you have more than one domain set as display url. Failing to change would result in your ads getting dispproved.
Allowed URLs:
www.advertisingaxis.com
www.advertisingaxis.com/forum
www.advertisingaxis.com/classifieds
Prohibited URLs:
www.advertisingaxis.com
www.online-businesssolutions.com
To enable your ads to run without any distruption please make the changes that comply with the Adwords display url today itself!
Read the complete post here.
Google has restricted Adwords advertisers to have not more than one top level domain in a single Adgroup. Having multiple domains as display urls in one adgroups are not allowed from Feb 24. Please make changes to your Adgroups display urls if you have more than one domain set as display url. Failing to change would result in your ads getting dispproved.
Allowed URLs:
www.advertisingaxis.com
www.advertisingaxis.com/forum
www.advertisingaxis.com/classifieds
Prohibited URLs:
www.advertisingaxis.com
www.online-businesssolutions.com
To enable your ads to run without any distruption please make the changes that comply with the Adwords display url today itself!
Read the complete post here.
Seven New Adwords Help Videos
Google launches seven new videos on popular Adwords topics. Click on the topics to view the Adwords Videos.
Reference URL:http://adwords.blogspot.com/2009/01/new-adwords-help-videos.html
- Entering billing information
- Adjusting your budget
- Using the Ad Preview tool
- Applying a Promotional Credit to an existing account
- Viewing Cost and Payment history
- Using the Ads Diagnostic tool
- Campaign Optimizer
Reference URL:http://adwords.blogspot.com/2009/01/new-adwords-help-videos.html
Create Free Image Ads using Display Ad builder
Creating Image Ads for Google content network was never an easy tasks until few months back.
With the launch of Display Ad builder an Adwords representative need not be depended on a web designer anymore to get the image ads! Image ads can be created very easily using display ad builder tool. The advent of Ad builder not only facilitates creation of high quality image ads very quickly but also saves time of web designers who creates Image ads for Google Adwords.
Even ready made templates have started to roll out from Google's rich database. At present Valentines day and Presidents day ready made templates are available.
You can find the Display Ad builder link under Ad variations tab of your Adgroups.
Here is a complete tutorial for creating Image Ads.
With the launch of Display Ad builder an Adwords representative need not be depended on a web designer anymore to get the image ads! Image ads can be created very easily using display ad builder tool. The advent of Ad builder not only facilitates creation of high quality image ads very quickly but also saves time of web designers who creates Image ads for Google Adwords.
Even ready made templates have started to roll out from Google's rich database. At present Valentines day and Presidents day ready made templates are available.
You can find the Display Ad builder link under Ad variations tab of your Adgroups.
Here is a complete tutorial for creating Image Ads.
Friday, January 16, 2009
Google Adwords Budget
In one of the enquiries for PPC campaign management there was a strange question engrossed; what should be my Adwords budget?
I would like to shed some light on this question..
You go to a market with $200 in hand where every stuff is fixed priced in that market. While returning from the market you can get only $200 worth of products. Hence the budget is depended on the products you purchase.
PPC products like Google Adwords works in a similar way, ie, you need to purchase the keywords and the cost of the keywords varies from keyword to keyword. As there is no minimum spend requirement in Google Adwords you can pause the campaign at any time you want or enable Adsheduling to receive traffic only for a particular time period. The cost of the purchased keywords can be reduced by improving the quality score of the keywords.
Read the complete post here; Adwords Budget
Thursday, January 15, 2009
Office Pongal Festival
Pongal festival was held at Comodo India office on 13th of January.
The Pongal celebrations signaled the auspicious days for Comodo and brought much delight to the employees of Comodo. The delicious dishes served at the office awoke the taste buds of the employees. The function was well by Savitha and Dhanasekhar.
Read the Comodo Office Pongal celebrations by following the below furnished links:
1) Pongal Celebration
2 Office Pongal Celebrations
Other Related Links:
http://www.advertisingaxis.com/forum/general/office-pongal-celebrations-comodo-t149.0.html
The Pongal celebrations signaled the auspicious days for Comodo and brought much delight to the employees of Comodo. The delicious dishes served at the office awoke the taste buds of the employees. The function was well by Savitha and Dhanasekhar.
Read the Comodo Office Pongal celebrations by following the below furnished links:
1) Pongal Celebration
2 Office Pongal Celebrations
Other Related Links:
http://www.advertisingaxis.com/forum/general/office-pongal-celebrations-comodo-t149.0.html
Thursday, January 8, 2009
Google Advertising Professional Exam Preparation
Google Adwords certification is a prestigious certification awarded by Google.
To adorn the GAP (Google Advertising Professional) status you have to clear the GAP exam conducted by Prometric. Clearing the examination alone is not enough to garland the GAP certificate, you are also required to spend a minumum of $1000 within 90 days of time after clearing the exam. My Client Centre (MCC) is mandatory to write the GAP exam. You would be asked to enter your MCC customer id while registering with Prometric.
Opening an MCC account is very simple, but please note that you have to sign up for an adwords account to open an MCC account. Opening an Adwords account is very easy, you just need to spend $5, no need to maintain any spend requirement after signing up for Adwords. Once you have signed up for Adwords click on the following link https://adwords.google.com/select/professionalwelcome to sign up for MCC. Enter your user name and password into the respective boxes and that's it!! you have an MCC account now. Look out for your customer id on top right hand corner, copy it and render the same to Prometric to be eligible to write the GAP exam.
Now get fully prepared for the exam by accessing this link http://www.google.com/adwords/learningcenter/.
The cost for writing the Adwords exam is $50, that is each time you take up the exam you have to pay $50(in case failure happens). You have to secure minimum of 75% marks to pass the exam. There would be little over 100 questions to answer with 1 hour and 30 minutes to think and choose your answers.
After you pass the examination you need to spend $1000 through your MCC account in 90 days time period. You can link the adwords accounts you maintain from your MCC account. After crossing the spend threshold of $1000 you would be witnessing the GAP certified logo in "Pro Centre"of your MCC account. Copy the url and head towards http://www.whoisagap.com/ and submit your Google verification link. Your name would get stamped on whoisagap.com as an Google Advertising Professional within seconds.
To adorn the GAP (Google Advertising Professional) status you have to clear the GAP exam conducted by Prometric. Clearing the examination alone is not enough to garland the GAP certificate, you are also required to spend a minumum of $1000 within 90 days of time after clearing the exam. My Client Centre (MCC) is mandatory to write the GAP exam. You would be asked to enter your MCC customer id while registering with Prometric.
Opening an MCC account is very simple, but please note that you have to sign up for an adwords account to open an MCC account. Opening an Adwords account is very easy, you just need to spend $5, no need to maintain any spend requirement after signing up for Adwords. Once you have signed up for Adwords click on the following link https://adwords.google.com/select/professionalwelcome to sign up for MCC. Enter your user name and password into the respective boxes and that's it!! you have an MCC account now. Look out for your customer id on top right hand corner, copy it and render the same to Prometric to be eligible to write the GAP exam.
Now get fully prepared for the exam by accessing this link http://www.google.com/adwords/learningcenter/.
The cost for writing the Adwords exam is $50, that is each time you take up the exam you have to pay $50(in case failure happens). You have to secure minimum of 75% marks to pass the exam. There would be little over 100 questions to answer with 1 hour and 30 minutes to think and choose your answers.
After you pass the examination you need to spend $1000 through your MCC account in 90 days time period. You can link the adwords accounts you maintain from your MCC account. After crossing the spend threshold of $1000 you would be witnessing the GAP certified logo in "Pro Centre"of your MCC account. Copy the url and head towards http://www.whoisagap.com/ and submit your Google verification link. Your name would get stamped on whoisagap.com as an Google Advertising Professional within seconds.
Google Adwords Certification Validity & Minimum Spend
Chat Correspondence with Adwords Representative
KamalChandran: I had passed the Google Advertising Professional exam on July 2006. I didn't spend $1000 through MCC account in order to receive the certification.
KamalChandran: I had passed the Google Advertising Professional exam on July 2006. I didn't spend $1000 through MCC account in order to receive the certification.
Anuradha R: Hello Kamal. Thanks for contacting Google AdWords. I'm happy to help you.
KamalChandran: Will I be able to get the certification, If I spend $1000 through my MCC account now.
KamalChandran: It is more than 2.5 years since I passed the GAP exam.
Anuradha R: The GAP certification is valid for 2 years, Kamal.
KamalChandran: please clarify on this in the best possible way!
KamalChandran: fine!
Anuradha R: So, if you have met the spend requirement, you can take the exam now.
Anuradha R: And become a GAP professional.
KamalChandran: your help file says "Build and maintain at least US$1,000 (or your local currency equivalent) total spend for your or your team's My Client Center account during the 90-day period. "
KamalChandran: In case I pass the exam now without spending $1000, should I manage and spend $1000 in an adwords account within 90 days of time?
Anuradha R: Yes.
Anuradha R: There are 2 requirements.
Anuradha R: One is the spend, for the last 90 days, and the other is a pass in the exam.
Anuradha R: Both have to be valid at the same time, then you will get the logo.
KamalChandran: Anuradha, I did clear the adwords exam way back in 2006 but did not spend $1000 through MCC account. Now I have a chance to spend $1000 in a single day!
Anuradha R: Your 2006 exam, will not be valid at this time.
KamalChandran: can I get the "certified logo" in my MCC account by linking it to my company adwords account.
Anuradha R: You will get the logo only if you meet both the criteria.
Anuradha R: I will give you a link with more information.
KamalChandran: that means within 2 years I should spend the $1000 to receive the certified logo. Am I right here?
Anuradha R: No you should spend the 1000 dollars over 90 days, concurrently.
Anuradha R: So the spend that is taken into account today for example, will be 90 days before today.
Anuradha R: I hope I have clarifired this.
Anuradha R: Please hold.
KamalChandran: sure.
Anuradha R: GAP requirements
Wednesday, November 12, 2008
Fairer Quality Score Improvements
Google has launched the two Quality Score amendments which I wrote in my earlier post. This improvement paves way to assess accurate quality of ads and an opportunity for your adcopies to reach the yellow region.
I have summarized below all the recent quality score updates.
1)Removal of adposition criteria while figuring out the CTR.
2)Enabling adcopies to jump above another ad copy having low QS to get displayed in the yellow area above the search results.
3) Dynamic Quality score replaces static Quality score.
The ads will be evaluated each time it appears on google search network. This very much depends on the geographic location where the adcopies are served. Ads are most likely to appear when they are relevant and may not appear when they are not relevant.
4)No "inactive for search" status for keywords.
You will not witness "inactive for search" status in Adwords account anymore. The keywords which were labelled as "inactive for search" may not trigger your adcopies since the quality threshold is low.
5)Minimum bid is replaced with "First page bid."
There won't be minimum bid for keywords hereafter. "First page bid" takes the place of minimum bid and it is just an estimate of keyword bid that is required to list you in the firstpage. Please note that the "First page bid" is based on exact match.
Value added Changes win the trust of customers. Google has understood this concept better than any one.
http://adwords.blogspot.com/2008/11/update-on-improvements-to-ads-quality.html
I have summarized below all the recent quality score updates.
1)Removal of adposition criteria while figuring out the CTR.
2)Enabling adcopies to jump above another ad copy having low QS to get displayed in the yellow area above the search results.
3) Dynamic Quality score replaces static Quality score.
The ads will be evaluated each time it appears on google search network. This very much depends on the geographic location where the adcopies are served. Ads are most likely to appear when they are relevant and may not appear when they are not relevant.
4)No "inactive for search" status for keywords.
You will not witness "inactive for search" status in Adwords account anymore. The keywords which were labelled as "inactive for search" may not trigger your adcopies since the quality threshold is low.
5)Minimum bid is replaced with "First page bid."
There won't be minimum bid for keywords hereafter. "First page bid" takes the place of minimum bid and it is just an estimate of keyword bid that is required to list you in the firstpage. Please note that the "First page bid" is based on exact match.
Value added Changes win the trust of customers. Google has understood this concept better than any one.
http://adwords.blogspot.com/2008/11/update-on-improvements-to-ads-quality.html
Win More Customers with Broad Match Keywords
Broad match keywords would fetch more prospects to your website. Setting your prime keywords as broad match will trigger your ads for relevant queries as well as irrelevant queries.
Adequate care has to be taken to handle the phenomenal broad match by blocking the unnecessary queries using negative keywords. But the best thing about broad match keywords are; you can take advantage of the extraordinary mileage it renders in the form of displaying your adcopies for keyword expansions that constitute synonyms of keywords, singular forms of keywords, plural forms of keywords, exact match and broad match of keywords.
You have every chance to spend more on the broad match keyword since it would trigger all the variations of the keyword. Even then, you have a golden opportunity to win more and more customers. I would suggest you to make best use of the "search query performance" reports to find the actual keywords that are being triggered for broad match keywords. If you find keywords that ares not at all relevant to your business then immediately block those keywords using negative keywords.
Google has recently bettered the "search query performance" reports in finer ways. Earlier google used to show certain number of queries below "other unique queries." This was actually an obstruction to find out "what was the actual query that triggered the adcopy." The recent changes has minimized the number of queries that will be shown under "other unique queries". I sincerely appreciate the changes made to the "search query performance" reports.
Hail Google!!!!!
http://adwords.blogspot.com/2008/11/reach-more-customers-with-broad-match.html
Adequate care has to be taken to handle the phenomenal broad match by blocking the unnecessary queries using negative keywords. But the best thing about broad match keywords are; you can take advantage of the extraordinary mileage it renders in the form of displaying your adcopies for keyword expansions that constitute synonyms of keywords, singular forms of keywords, plural forms of keywords, exact match and broad match of keywords.
You have every chance to spend more on the broad match keyword since it would trigger all the variations of the keyword. Even then, you have a golden opportunity to win more and more customers. I would suggest you to make best use of the "search query performance" reports to find the actual keywords that are being triggered for broad match keywords. If you find keywords that ares not at all relevant to your business then immediately block those keywords using negative keywords.
Google has recently bettered the "search query performance" reports in finer ways. Earlier google used to show certain number of queries below "other unique queries." This was actually an obstruction to find out "what was the actual query that triggered the adcopy." The recent changes has minimized the number of queries that will be shown under "other unique queries". I sincerely appreciate the changes made to the "search query performance" reports.
Hail Google!!!!!
http://adwords.blogspot.com/2008/11/reach-more-customers-with-broad-match.html
Wednesday, November 5, 2008
Quality Score Improvements Changes the way QS is Calculated
Google plans to bring in two amendments to Quality score calculation.
The first amendment helps judging the accurate quality of adcopies and the second amendment is an improvement in how they promote adcopies to top positions.
Once they introduce these changes the Quality score calculation will be much fairer.
The reason why I say that the QS calculation will be much fairer in the coming days is due to the removal of adposition criteria while figuring out the CTR. Google is going to remove completely the advantage of ad positions which a plays a key role in increasing the CTR simply because they are positioned in top of google SERPs. These modifications will ascertain ads competing for positions based on its quality and bid.
The second amendment enables adcopies to jump above another ad copy having low QS to get displayed in the yellow area above the search results. This was not possible earlier, if an ad postioned number 1 in the right hand side of the page do not carry the required QS to be shown in the yellow region, then any other ads displayed below having high quality thresholds weren't be able to jump above the first one to reach the yellow region.
The first amendment helps judging the accurate quality of adcopies and the second amendment is an improvement in how they promote adcopies to top positions.
Once they introduce these changes the Quality score calculation will be much fairer.
The reason why I say that the QS calculation will be much fairer in the coming days is due to the removal of adposition criteria while figuring out the CTR. Google is going to remove completely the advantage of ad positions which a plays a key role in increasing the CTR simply because they are positioned in top of google SERPs. These modifications will ascertain ads competing for positions based on its quality and bid.
The second amendment enables adcopies to jump above another ad copy having low QS to get displayed in the yellow area above the search results. This was not possible earlier, if an ad postioned number 1 in the right hand side of the page do not carry the required QS to be shown in the yellow region, then any other ads displayed below having high quality thresholds weren't be able to jump above the first one to reach the yellow region.
Thursday, July 17, 2008
Placement Targeted Feature in Keyword Targeted Content Network
Google has included Placement targeted feature in Keyword targeted content network.
This feature means a lot to the advertisers. The benefits include saving time in creation of placement targeted campaign and on top of that advertisers willing to target a specific site can easily go that in the content network of a keyword t
argeted campaign.
Earlier this feature was unavailable to google advertisers. As an advertiser I wanted to target a specific site through keyword targeted content network rather than creating a placement targeted campaign and targeting specific websites. It would be a dull process for me to check the clicks and conversions by going into the campaign, now I can save time, you know.
Today morning I adde
d couple of websites through Keyword targeted content network. I selected an Adgroup for this, clicked on the Adgroup, by default I was taken to placement targted tab/page. I had selected all languages for the whole campaign earlier, the message displayed guided me to opt for the languages supported in placement targeted network. I selected just English language in the campaign settings, in jiffy the placement targeted setting page came in front of me. I chose few sites to be targeted, entered a bid and clicked on save button. Immediately I saw the websites chosen in the placement targeted tab/page.
Google Explains here:Use keywords and placements together on the content network
Organic SEO Tips Website Optimization India
This feature means a lot to the advertisers. The benefits include saving time in creation of placement targeted campaign and on top of that advertisers willing to target a specific site can easily go that in the content network of a keyword t
argeted campaign.Earlier this feature was unavailable to google advertisers. As an advertiser I wanted to target a specific site through keyword targeted content network rather than creating a placement targeted campaign and targeting specific websites. It would be a dull process for me to check the clicks and conversions by going into the campaign, now I can save time, you know.
Today morning I adde
d couple of websites through Keyword targeted content network. I selected an Adgroup for this, clicked on the Adgroup, by default I was taken to placement targted tab/page. I had selected all languages for the whole campaign earlier, the message displayed guided me to opt for the languages supported in placement targeted network. I selected just English language in the campaign settings, in jiffy the placement targeted setting page came in front of me. I chose few sites to be targeted, entered a bid and clicked on save button. Immediately I saw the websites chosen in the placement targeted tab/page.Google Explains here:Use keywords and placements together on the content network
Organic SEO Tips Website Optimization India
Wednesday, July 16, 2008
How to track exact value of sales occurring through Adwords ads?
Read the chat script given below with regards to tracking exact value of sales occurring through Adwords ads? Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "How to track exact value of sales occured through Adwords ads? ".
Binny M has received your message and will be right with you.Binny M: Hello Kamal. Thanks for contacting Google AdWords. I'm happy to help you.
KamalChandran: "How to track exact value of sales occured through Adwords ads?"
KamalChandran: I know conversion tracking code facilitates knowing of conversions happened through Adwords
Binny M: I am happy to help you with tracking sales that you receive through your AdWords ads.
KamalChandran: I am also aware that we can set the sales value in the conversion code
KamalChandran: We are selling many products through our website
KamalChandran: I want to know the exact value of sales
KamalChandran: Is this possible?
Binny M: Kamal, it is possible to track your sales received through AdWords ads.
KamalChandran: can you elaborate?
Binny M: You can do it by conversion tracking or you can also use Google Analytics to know your user behavior in detail.
KamalChandran: Hello Binny, please read my comments at the start of the conversation
KamalChandran: My question is " Is there any way to track the exact sales value through Adwords?"
Binny M: Yes, Kamal.
KamalChandran: Pls convey the answer
Binny M: I'm sorry for the delay in response. Would you mind waiting while I find relevant information for you, Kamal?
KamalChandran: np
KamalChandran: I will wait
KamalChandran: Have you understood my question correctly, Binny
KamalChandran: Are you there?
Binny M: Yes, Kamal.
Binny M: I'm sorry for the late reply.
Binny M: For account verification purposes, can you please give me your customer ID number?
KamalChandran: Customer ID: 507-687-3258
Binny M: Thanks for the information. Would you mind waiting a moment while I pull up your account?
KamalChandran: why do you want to pull my account info. Is that related to the question I asked?
Binny M: Kamal, that would help me assist you better.
KamalChandran: fine
Binny M: It may not be possible to know the exact value of sales. However, to help you measure how cost effective your ads are, we suggest conversion tracking. With conversion tracking, you can see conversions.
KamalChandran: We have already implemented the code, thaks for your info!
Binny M: I am happy to know that you are already using conversion tracking to track your conversions.
KamalChandran: Binny, will Adwords API come handy w.r.t to tracking sales value?
KamalChandran: Please gather the answer for this?
Binny M: Kamal, Google's AdWords API service lets developers design computer programs that interact directly with the AdWords platform.
Binny M: With these applications, advertisers and third-parties can more efficiently - and creatively - manage their large or complex AdWords accounts and campaigns.
Binny M: I'm sorry I may not be able to provide much information related to API.
Binny M: For more information, you can visit the API Help Center. I've provided you with the link below.
Binny M: AdWords API
KamalChandran: Thank you for your assistance
Binny M: You're welcome, Kamal.
Binny M: Kamal, I suggest you try Google Analytics to track your website.
KamalChandran: We are using GA Binny
Binny M: Great!
KamalChandran: and also ecommerce tracking code to track the transactions
KamalChandran: Ecommerce code do not separate transactions from organic and adwords.
Binny M: I see.
KamalChandran: no probs, thanks for your help
Binny M: You may visit the API Help Center for further assistance. In case you have further questions, you may also contact the Specialist team.
KamalChandran: sure Binny
KamalChandran: thanks
KamalChandran: take care
KamalChandran: Bye
Binny M: You're most welcome, Kamal.
Binny M: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Binny M: Bye!
Thank you for contacting Google AdWords. Your chat session has ended. Click To PrintOrganic SEO Website Optimization India
Monday, July 14, 2008
Google Adwords Campaign Management
Google Adwords is a pay per click product from search engine giant Google.
There are two ways to get into Google search engine results pages. One way is by securing a place in organic listing through seach engine optimization(SEO). This could be a difficult task if you aim to get listed for high competition keywords within a few months of time. The easiest channel to get inside google search pages are 'Adwords,' it is a blessing to advertisers from the search engine giant Google. Not only you get a chance to advertise in Google SERPs but also in its Search partners sites and vast growing content network.
It takes only $5 to sign up Google Adwords. Are you worrying about the daily spend, no need to worry on that. There is no such daily spend needed to keep your account LIVE.
Are you curious to know how to set up your advertising campaign. I am sure you are:-) Please read the below guidelines.
Once you login inside the Adwords account you would witness a campaign summary page. Look out for a "create a new campaign". Near that there would be 'keyword targeted' and 'placement targeted' campaign options. Opting for 'keyword targeted' campaign will faciliate creation of campaigns targeting Google search and Google content network. Opting for 'keyword 'placement targeted' campaign will allow you to create campaigns targeting Google content network by choosing websites selectively.
Steps to create keyword targeted campaign:
1)Click on Create 'keyword targeted' campaign
2)Fill in the name of your campaign.
3)Name your Adgroup
4)Select your language
5)Select your location
6)Create yor Ad copy
7)Choose your keywords, don't miss to use the 'Want more?' option in the keyword tool
8)Specify your daily budget( don't worry about this, if you don't want to spend on any day just pause your campaign)
9)Input Maximum Cost-Per-Click(CPC) bid. Make use of the traffic estimator in this page to find out the possibilty of clicks you can receive by entering Max cpc & daily budget)
10)Click on the 'save button.'
The campaign is ready now. It is simple, right:-)
Similarly you can create your 'placement targeted' campaign by selecting the websites you would like to advertise on 'Google content network.'
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src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
There are two ways to get into Google search engine results pages. One way is by securing a place in organic listing through seach engine optimization(SEO). This could be a difficult task if you aim to get listed for high competition keywords within a few months of time. The easiest channel to get inside google search pages are 'Adwords,' it is a blessing to advertisers from the search engine giant Google. Not only you get a chance to advertise in Google SERPs but also in its Search partners sites and vast growing content network.
It takes only $5 to sign up Google Adwords. Are you worrying about the daily spend, no need to worry on that. There is no such daily spend needed to keep your account LIVE.
Are you curious to know how to set up your advertising campaign. I am sure you are:-) Please read the below guidelines.
Once you login inside the Adwords account you would witness a campaign summary page. Look out for a "create a new campaign". Near that there would be 'keyword targeted' and 'placement targeted' campaign options. Opting for 'keyword targeted' campaign will faciliate creation of campaigns targeting Google search and Google content network. Opting for 'keyword 'placement targeted' campaign will allow you to create campaigns targeting Google content network by choosing websites selectively.
Steps to create keyword targeted campaign:
1)Click on Create 'keyword targeted' campaign
2)Fill in the name of your campaign.
3)Name your Adgroup
4)Select your language
5)Select your location
6)Create yor Ad copy
7)Choose your keywords, don't miss to use the 'Want more?' option in the keyword tool
8)Specify your daily budget( don't worry about this, if you don't want to spend on any day just pause your campaign)
9)Input Maximum Cost-Per-Click(CPC) bid. Make use of the traffic estimator in this page to find out the possibilty of clicks you can receive by entering Max cpc & daily budget)
10)Click on the 'save button.'
The campaign is ready now. It is simple, right:-)
Similarly you can create your 'placement targeted' campaign by selecting the websites you would like to advertise on 'Google content network.'
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src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
Thursday, July 10, 2008
Google Adds Search Volume Column in Keyword Suggestion Tool
Google has added two new column to its keyword suggestion tool. Now users can view the search volume for the previous month and average search volume. These details are considered to be high level information for adwords account holders aswell as for search engine optimizers.
Benefits to Adwords Professional:
Valuable decisions can be made whether to add a keyword to the adwords campaign by checking for the search voulme data rendered by the google keyword suggestion tool.
Benefits to SEO:
Knowing the search volume of keywords can efficaciously help the SEOs to target keywords for their website apart from checking the keyword competiton.
It seems like you cannot keep google quiet for even a single day :-)
Google to Rollout Preroll and Postroll Ads on YouTube
Google is planning to release 'preroll' and 'postroll' ads on YouTube.
Google ads will run before and after YouTube video clips. Earlier google was hesitant to launch ads on YouTube webpages, now they have shown their maturity through their willingness to showcase ads on YouTube.
This is going to benefit companies who post videos on YouTube to reap money through Adsense program. Well Well! I know you have started grinning, don't miss out on any opportunity to make money.
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Google ads will run before and after YouTube video clips. Earlier google was hesitant to launch ads on YouTube webpages, now they have shown their maturity through their willingness to showcase ads on YouTube.
This is going to benefit companies who post videos on YouTube to reap money through Adsense program. Well Well! I know you have started grinning, don't miss out on any opportunity to make money.
SEO Consultant India Website Optimization India
Tuesday, July 8, 2008
Google's Double Serving Policy
Google doesn't permit advertisers to show more than one ad of the same company in the same search result page.
Google says the quality of results shown for a query will diminish if they display multiple ads of the same advertiser in the search result pages. In order to avoid low quality user experience Google has adopted this Double-Serving Policy.
Please do keep in mind that Google allows advertisers to create multiple adwords account containing the same business or keywords. If you want to seek an exception from the Double-Serving Policy email to adwords-support@google.com.
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Google says the quality of results shown for a query will diminish if they display multiple ads of the same advertiser in the search result pages. In order to avoid low quality user experience Google has adopted this Double-Serving Policy.
Please do keep in mind that Google allows advertisers to create multiple adwords account containing the same business or keywords. If you want to seek an exception from the Double-Serving Policy email to adwords-support@google.com.
SEO Consultant India Website Optimization India
Google Enforces Adwords Display URL Policy
Google adwords has announced the enforcement of Adwords display url policy. According to the new policy google Adwords advertisers are required to match the display url with its destination url.
If your destination url is Advertisingaxis.com your display url should also be Advertisingaxis.com. The display url cannot be adaxis.com or advaxis.com.
For every action there is a reaction, it can be postive or negative, Adwords display url policy has evoked positive responses from advertisers aswell as negative. The negative response has emerged in the form of cloaked urls. Google adbot would be receiving a page completely different from what human users are shown. Google is tuff to beat, it has got robust mechanism to track down cloaked urls, I am sure you agree with me.
Adwords Display URL Policy SEO Consultant India Website Optimization India
If your destination url is Advertisingaxis.com your display url should also be Advertisingaxis.com. The display url cannot be adaxis.com or advaxis.com.
For every action there is a reaction, it can be postive or negative, Adwords display url policy has evoked positive responses from advertisers aswell as negative. The negative response has emerged in the form of cloaked urls. Google adbot would be receiving a page completely different from what human users are shown. Google is tuff to beat, it has got robust mechanism to track down cloaked urls, I am sure you agree with me.
Adwords Display URL Policy SEO Consultant India Website Optimization India
Tuesday, July 1, 2008
Google Closing Down Pay-Per-Action Ads
Google has decided to close down the stutters on its Pay-Per-Action ads by the end of July month.
Pay-Per-Action ads will not be active from the start of August month. Please note that google can charge you for the conversions occuring after 30 days of click.
Google has taken this step because of its purchase of 'Performics affiliate network' owned by Double click. Google re-branded Performics affiliate network as "Google Affiliate Network." Advertisers and publishers willing to enroll in the new affiliate network launched by google can sign up here.
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Pay-Per-Action ads will not be active from the start of August month. Please note that google can charge you for the conversions occuring after 30 days of click.
Google has taken this step because of its purchase of 'Performics affiliate network' owned by Double click. Google re-branded Performics affiliate network as "Google Affiliate Network." Advertisers and publishers willing to enroll in the new affiliate network launched by google can sign up here.
Adwords Consultant Website Optimization India
Monday, June 30, 2008
Google Releases Adwords Editor 6.0
Google has released Adwords Editor 6.0 facilitating advertisers to make quick modifications to the Adwords account.
The new features in this release are bulk editing tools, exporting performance statistics, updation of minimum bids, support for CPC placement targeting and conversion optimizer.
Download Adwords Editor 6.0 here.
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The new features in this release are bulk editing tools, exporting performance statistics, updation of minimum bids, support for CPC placement targeting and conversion optimizer.
Download Adwords Editor 6.0 here.
SEO Consultant India Website Optimization India
Friday, June 27, 2008
Free Google Traffic Estimator Tool
Hail the Google Traffic Estimator Tool for the kind of worthy traffic information it can provide you.
If you are thinking of adding new keywords to your Adwords account, the foremost question that can bother you is "how will my new keywords perform." Google has the answers for every question and they have got the answer for this too, not a surprise right. Yeah!
Traffic estimator tool can provide you indepth insights about "how the keywords will perform when added to the Adwords account." Have assembled the ready made traffic info this tool can provide you below.
1)Search volume of the keywords
2)Estimated Avg. CPC
3)Estimated Ad positions
4)Estimated clicks per day
5)Estimated cost per day
The inputs you would need to submit to the traffic estimator tool to get the traffic details are listed below.
1)Keywords
Please enter one per line
2)Choose a currency
By default it will be in US dollars. If you would like to enter you Max cpc enter in the respective field or leave it blank. Google will provide you estimates based on their choice of CPC.
3)Choose daily budgetFiil in your daily budget or leave it blank.
4)Select targetingChoose you language and location to advertise your products. You have done the required work from your side, google will render you the traffic details I mentioned above.
https://adwords.google.com/select/TrafficEstimatorSandbox
SEO Consultant India Google Adwords Consultant Website Optimization Chennai
If you are thinking of adding new keywords to your Adwords account, the foremost question that can bother you is "how will my new keywords perform." Google has the answers for every question and they have got the answer for this too, not a surprise right. Yeah!
Traffic estimator tool can provide you indepth insights about "how the keywords will perform when added to the Adwords account." Have assembled the ready made traffic info this tool can provide you below.
1)Search volume of the keywords
2)Estimated Avg. CPC
3)Estimated Ad positions
4)Estimated clicks per day
5)Estimated cost per day
The inputs you would need to submit to the traffic estimator tool to get the traffic details are listed below.
1)Keywords
Please enter one per line
2)Choose a currency
By default it will be in US dollars. If you would like to enter you Max cpc enter in the respective field or leave it blank. Google will provide you estimates based on their choice of CPC.
3)Choose daily budgetFiil in your daily budget or leave it blank.
4)Select targetingChoose you language and location to advertise your products. You have done the required work from your side, google will render you the traffic details I mentioned above.
https://adwords.google.com/select/TrafficEstimatorSandbox
SEO Consultant India Google Adwords Consultant Website Optimization Chennai
Sunday, June 22, 2008
Yahoo to Show Google Adwords Ads!
Yahoo has struck a deal with google to display google adwords ads on in its search engine.
Google will supply "AdSense for search" and "AdSense for content" ads to Yahoo's U.S. and Canadian web properties. This deal is estimated to fetch Yahoo $800 million annual revenue opportunity. Yahoo president "Sue Decker" emphasized that this was largely about "the tail" – showing ads where Yahoo doesn't have inventory. It basically makes Google "backfill" for Yahoo.
Benefits for Consumers, Advertisers and Yahoo Publishers:
Consumers can have access to more relevant ads for their queries.
Advertisers can now hope to gain more traffic and conversions by having their ads on Yahoo network.
Yahoo! Publisher Network publishers are going to be benefitted a lot. They have a precious opportunity to make money by running google ads on their websites.
You have to wait for 3 and a half months time to see the LIVE action while the U.S. Department of Justice time will be reviewing the arrangement between Google and Yahoo.
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Wednesday, June 18, 2008
List of Automated Bid Management Softwares
Automated bid management softwares are designed to have control over your advertising expenditure. These bid management softwares provide greater insight about your ROI and can integrate well with web analytics tools.
Google Adwords API faciliates developer token which facilitates you to program internal bid management program.
Please find below couple of bid management softwares:
1)Atlas OnePoint
2)BidRank
3)KeywordMax
Website Optimization Chennai Adwords Consultant
Google Adwords API faciliates developer token which facilitates you to program internal bid management program.
Please find below couple of bid management softwares:
1)Atlas OnePoint
2)BidRank
3)KeywordMax
Website Optimization Chennai Adwords Consultant
Friday, June 13, 2008
The Invent of PPC Model
GoTo is the first search engine to introduce PPC (Pay Per Click)model in 1998. GoTo began generating revenue from the new patented technology. Advertisers can select their top keywords and then can bid for those keywords in a an auction style.
Overture took over GoTo and the PPC product was renamed as Overture PPC(Pay Per Click). The type of bidding Overture was allowing prompted the advertisers to end up in a bidding war. Advertisers can know how much their competitors are bidding for a particular keyword or keyword phrase while using the overture search suggestion tool. Knowing the bids of the competitors and to overtake them in the position advertisers bid more or equal to their competitors bid. Equal bidding was enough to take the customers ad position above the competitors ad. Now the big giant second only to google, purchased overture and renamed the PPC product as "Yahoo Search marketing."
With the acquisition of Yahoo the advertisers are no more able to know about the bidding of the competitors. Yahoo copied this feature from google PPC product called "Adwords." Google adwords was lauched on early 2002.
Adwords consultant
Overture took over GoTo and the PPC product was renamed as Overture PPC(Pay Per Click). The type of bidding Overture was allowing prompted the advertisers to end up in a bidding war. Advertisers can know how much their competitors are bidding for a particular keyword or keyword phrase while using the overture search suggestion tool. Knowing the bids of the competitors and to overtake them in the position advertisers bid more or equal to their competitors bid. Equal bidding was enough to take the customers ad position above the competitors ad. Now the big giant second only to google, purchased overture and renamed the PPC product as "Yahoo Search marketing."
With the acquisition of Yahoo the advertisers are no more able to know about the bidding of the competitors. Yahoo copied this feature from google PPC product called "Adwords." Google adwords was lauched on early 2002.
Adwords consultant
Thursday, June 12, 2008
Types of Bidding Options in Google Adwords
I have listed below the different types of bidding options in google adwords.
1)Manual bidding -Max CPC bids
2)Conversion Optimizer New! --Max CPA bids
3)Budget Optimizer -No bids needed
4)Preferred cost bidding - Average CPC bids
1)Manual bidding -Max CPC bids
Using this option you would be able to set the highest price for each click. Google would not be charging you more than the set bid. If you like to have the maximum control over the bidding then use this option.
I am reminding you that position of the adcopies are decided by considering the Max cpc and the quality score.
2)Conversion Optimizer New! --Max CPA bids
You can set the highest price you want to pay for each conversion. For setting this up and running you should have had atleast 200 conversions in the last 30 days.
Do not forget to place the conversion tracking code in the "Thank you" pages.
Please note: Position preferences will be turned off.
3)Budget Optimizer -No bids needed
Budget optimizer requires no bids but a 30 day budget has to be set. Google will help you to get maximum clicks to your website.
Please note: Position preferences will be turned off.
No Adscheduling
4)Preferred cost bidding - Average CPC bids
In this option you can specify the average cpc willing to pay for each click.
Sign up for Google Adwords
1)Manual bidding -Max CPC bids
2)Conversion Optimizer New! --Max CPA bids
3)Budget Optimizer -No bids needed
4)Preferred cost bidding - Average CPC bids
1)Manual bidding -Max CPC bids
Using this option you would be able to set the highest price for each click. Google would not be charging you more than the set bid. If you like to have the maximum control over the bidding then use this option.
I am reminding you that position of the adcopies are decided by considering the Max cpc and the quality score.
2)Conversion Optimizer New! --Max CPA bids
You can set the highest price you want to pay for each conversion. For setting this up and running you should have had atleast 200 conversions in the last 30 days.
Do not forget to place the conversion tracking code in the "Thank you" pages.
Please note: Position preferences will be turned off.
3)Budget Optimizer -No bids needed
Budget optimizer requires no bids but a 30 day budget has to be set. Google will help you to get maximum clicks to your website.
Please note: Position preferences will be turned off.
No Adscheduling
4)Preferred cost bidding - Average CPC bids
In this option you can specify the average cpc willing to pay for each click.
Sign up for Google Adwords
Tuesday, June 10, 2008
Google Offers $50 Credit to Set Up Adwords Account
You cannot keep google quiet even for a day. This has been success formulae of google so far.
Today I received an email from google announcing the $5o credit to start and experiment "google Adwords." The email also conveys the advertisers to link their adwords account with analytics account and better experience the mighty features.
I have copied and pasted the email which I received from google support team.
Get more from Google Analytics™ with Google AdWords™
Begin advertising today with a $50 special offer. Google
Hi,
We'd like to show you how to get even more out of Google Analytics with the Google AdWords advertising program. With AdWords, you'll get additional reports in Analytics that will help you increase your traffic and conversions. Many Analytics customers already use AdWords everyday, with impressive results. But there's no need to take our word for it. We'd like to offer you $50 to experiment with AdWords risk-free.
The best part is, it's easy to advertise with Google.
To redeem your AdWords special offer and link your AdWords and Analytics accounts:
1. Visit http://adwords.google.com
2. Click 'Start now,' and follow the instructions to setup your AdWords account
3. Log in to your AdWords account, and click 'My Account > Billing Preferences'
4. Enter the following 12-digit number in the 'Promotional Code' field: 121383866907
5. Click 'Continue' to finish entering your billing information, then click 'Save' and 'Activate'
6. Link your Google Analytics and AdWords accounts by following these instructions
Once your account has been credited with $50 worth of free AdWords advertising, check out our Conversion University website, or contact our Google Analytics Authorized Consultants for optimization tips. We're here to help you, so if you have any questions, just reply directly to this email.
Sincerely,
The Google Analytics Team
*Promotional credit must be applied to a new AdWords account within 15 days of creating the account and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers in the US with self-managed signup accounts are subject to an activation fee of USD $5. Advertisers in Canada with self-managed signup accounts are subject to an activation fee of CAD $10. Offer valid for advertisers in the U.S. and Canada only. Void where restricted or prohibited by law. Expires 10/01/2008.
You have received this is email because you have opted-in to Google Analytics 'Special Offers'. If you do not wish to receive emails of this nature in the future, please follow the instructions located here.
Copyright 2008. Google is a trademark of Google Inc. 1600 Amphitheatre Parkway, Mountain View CA 94043. All other company and product names may be trademarks of the respective companies with which they are associated.
Today I received an email from google announcing the $5o credit to start and experiment "google Adwords." The email also conveys the advertisers to link their adwords account with analytics account and better experience the mighty features.
I have copied and pasted the email which I received from google support team.
Get more from Google Analytics™ with Google AdWords™
Begin advertising today with a $50 special offer. Google
Hi,
We'd like to show you how to get even more out of Google Analytics with the Google AdWords advertising program. With AdWords, you'll get additional reports in Analytics that will help you increase your traffic and conversions. Many Analytics customers already use AdWords everyday, with impressive results. But there's no need to take our word for it. We'd like to offer you $50 to experiment with AdWords risk-free.
The best part is, it's easy to advertise with Google.
To redeem your AdWords special offer and link your AdWords and Analytics accounts:
1. Visit http://adwords.google.com
2. Click 'Start now,' and follow the instructions to setup your AdWords account
3. Log in to your AdWords account, and click 'My Account > Billing Preferences'
4. Enter the following 12-digit number in the 'Promotional Code' field: 121383866907
5. Click 'Continue' to finish entering your billing information, then click 'Save' and 'Activate'
6. Link your Google Analytics and AdWords accounts by following these instructions
Once your account has been credited with $50 worth of free AdWords advertising, check out our Conversion University website, or contact our Google Analytics Authorized Consultants for optimization tips. We're here to help you, so if you have any questions, just reply directly to this email.
Sincerely,
The Google Analytics Team
*Promotional credit must be applied to a new AdWords account within 15 days of creating the account and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers in the US with self-managed signup accounts are subject to an activation fee of USD $5. Advertisers in Canada with self-managed signup accounts are subject to an activation fee of CAD $10. Offer valid for advertisers in the U.S. and Canada only. Void where restricted or prohibited by law. Expires 10/01/2008.
You have received this is email because you have opted-in to Google Analytics 'Special Offers'. If you do not wish to receive emails of this nature in the future, please follow the instructions located here.
Copyright 2008. Google is a trademark of Google Inc. 1600 Amphitheatre Parkway, Mountain View CA 94043. All other company and product names may be trademarks of the respective companies with which they are associated.
Wednesday, May 21, 2008
How to Change Adwords Time Zone?
Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with
your question: "Time Zone Change".
Archu has received your message and will be right with you.
Archu : Hello Kamal. Thanks for contacting Google AdWords. How may I help you today?
KamalChandran: Hello
KamalChandran: I would like to change analytics time zone.
Archu : OK.
KamalChandran: Currently the Aanalytics account time zone is (GMT-08:00) Pacific Time.
KamalChandran: I would like this to be changed to Bradford, United Kingdom time.
KamalChandran: Could me please guide me to do this?
Archu : Kamal, I wish to tell you that Analytics a separate product offered by Google and I being an AdWords specialist am not authorized to make any changes in the Analytics account.
KamalChandran: whom should I contact for this?
Archu : So in order to get it changes, you will need to write to analytics-support@google.com as it can be done only internally.
Archu : Even you cannot change it.
KamalChandran: fine
KamalChandran: Can I change my Adwords time zone?
Archu : Is there anything else that I can help you with?
KamalChandran: yes, Can I change my Adwords time zone?
Archu : No.
Archu : In order to do that I will have to change it for you and it can be done only once.
KamalChandran: okay, you can change the time zone atleast once if I place request with you.
KamalChandran: Is that right?
Archu : yes.
Archu : Only once
KamalChandran: that is fine!
KamalChandran: how much time will take to change the time zone?
Archu : So I can change it right now but it take a couple of hours to get reflected in the reporting as the reporting pattern will change with the change in the time zone.
KamalChandran: okay Archu, I will get back to you for time zone change within a day.
Archu : Sure.
KamalChandran: till that time please do not make any changes.
Archu : I will be happy to help you.
Archu : I will not make any changes.
Archu : You can rest assure.
Archu : It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Archu : Bye!
your question: "Time Zone Change".
Archu has received your message and will be right with you.
Archu : Hello Kamal. Thanks for contacting Google AdWords. How may I help you today?
KamalChandran: Hello
KamalChandran: I would like to change analytics time zone.
Archu : OK.
KamalChandran: Currently the Aanalytics account time zone is (GMT-08:00) Pacific Time.
KamalChandran: I would like this to be changed to Bradford, United Kingdom time.
KamalChandran: Could me please guide me to do this?
Archu : Kamal, I wish to tell you that Analytics a separate product offered by Google and I being an AdWords specialist am not authorized to make any changes in the Analytics account.
KamalChandran: whom should I contact for this?
Archu : So in order to get it changes, you will need to write to analytics-support@google.com as it can be done only internally.
Archu : Even you cannot change it.
KamalChandran: fine
KamalChandran: Can I change my Adwords time zone?
Archu : Is there anything else that I can help you with?
KamalChandran: yes, Can I change my Adwords time zone?
Archu : No.
Archu : In order to do that I will have to change it for you and it can be done only once.
KamalChandran: okay, you can change the time zone atleast once if I place request with you.
KamalChandran: Is that right?
Archu : yes.
Archu : Only once
KamalChandran: that is fine!
KamalChandran: how much time will take to change the time zone?
Archu : So I can change it right now but it take a couple of hours to get reflected in the reporting as the reporting pattern will change with the change in the time zone.
KamalChandran: okay Archu, I will get back to you for time zone change within a day.
Archu : Sure.
KamalChandran: till that time please do not make any changes.
Archu : I will be happy to help you.
Archu : I will not make any changes.
Archu : You can rest assure.
Archu : It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Archu : Bye!
Monday, May 12, 2008
Landing Page Load Time and Quality Score
Landing page load time is going to be an important factor while calculating quailty score. From the start of mid-June advertisers will have to speed up their landing page loading time.
It is really good to see google's constant effort to improve the quality of its service.
http://adwords.blogspot.com/2008/05/landing-page-load-time-now-available-on.html
Web Analytics Consultant
It is really good to see google's constant effort to improve the quality of its service.
http://adwords.blogspot.com/2008/05/landing-page-load-time-now-available-on.html
Web Analytics Consultant
Sunday, May 4, 2008
Adwords Resources: Quick Links
Advertise on YouTube
To advertise directly in YouTube without being an Adwords customer is a costly affair.
If you are not an Adwords advertiser simply sign up for adwords and make use of the offer extended to pay dead cheap while also getting your products or services advertised in YouTube.
This is a mammoth offer infact. Check the rates in YouTube for direct advertisement.
As an Adwords customer you can either opt for keyword targeted campaign or site targeted campaign to display your advertisement in YouTube. Please keep in mind that only content network provides you the service to advertise in YouTube.
More about advertisement on YouTube.
If you are not an Adwords advertiser simply sign up for adwords and make use of the offer extended to pay dead cheap while also getting your products or services advertised in YouTube.
This is a mammoth offer infact. Check the rates in YouTube for direct advertisement.
As an Adwords customer you can either opt for keyword targeted campaign or site targeted campaign to display your advertisement in YouTube. Please keep in mind that only content network provides you the service to advertise in YouTube.
More about advertisement on YouTube.
Refund for Invalid Clicks
Google monitors for any activity involving invalid clicks.
Google has a robust mechanism to prevent charge being made for any single invalid click. Even if google charge you for invalid clicks today and identify that those clicks are fraudulent clicks later, google immediately credits the charged amount back to account.
The details of refund of invalid clicks amount can be found in 'Advertising costs and adjustments' label portrayed in 'Billing summary page.'
Read more on 'how google detects invalid clicks'
Google has a robust mechanism to prevent charge being made for any single invalid click. Even if google charge you for invalid clicks today and identify that those clicks are fraudulent clicks later, google immediately credits the charged amount back to account.
The details of refund of invalid clicks amount can be found in 'Advertising costs and adjustments' label portrayed in 'Billing summary page.'
Read more on 'how google detects invalid clicks'
When do Google Send Invoices?
Adwords advertisers would be receiving the invoice on the 4th business day of every new month.
Advertisers would be able to find the new invoice in the billing summary page. The payment accrued has to be paid within 15 days of invoice sent date. Failing to do so will end in termination of the adwords account of the advertiser.
http://www.google.com/adwords/learningcenter/text/19280.html#19282
Advertisers would be able to find the new invoice in the billing summary page. The payment accrued has to be paid within 15 days of invoice sent date. Failing to do so will end in termination of the adwords account of the advertiser.
http://www.google.com/adwords/learningcenter/text/19280.html#19282
Saturday, May 3, 2008
How can I Qualify for Monthly Invoicing?
Invoicing is an added advantage to adwords advertisers who want to make the payment at the end of each month.Payments are accepted by check or online payment.
There are some requirements before coming under invoicing facility. The advertisers must have a track record of spending a minimum of $1500 per month for at least three months. If you feel that you have spent $1500 per month for a period 3 months you can fill in the application form. After receiving the application google decides on its sole discretion to put you under monthly invoicing or not.
If google thinks that you are eligible for monthly invoicing then they would be sending you an email asking you to confirm your company information and billing details. You would be required to accept the terms and conditions stated in the email, by going so you will get transformed to a monthly invoicing eligible company from mere credit card billing.
http://www.google.com/adwords/learningcenter/text/19276.html
There are some requirements before coming under invoicing facility. The advertisers must have a track record of spending a minimum of $1500 per month for at least three months. If you feel that you have spent $1500 per month for a period 3 months you can fill in the application form. After receiving the application google decides on its sole discretion to put you under monthly invoicing or not.
If google thinks that you are eligible for monthly invoicing then they would be sending you an email asking you to confirm your company information and billing details. You would be required to accept the terms and conditions stated in the email, by going so you will get transformed to a monthly invoicing eligible company from mere credit card billing.
http://www.google.com/adwords/learningcenter/text/19276.html
Direct debit Payment
By opting for 'Direct debit' payment you authorize google to submit the charges incurred directly to your bank.
Google would then claim and withdraw the required amount from you bank; once the payment due reaches the required threshold.
http://www.google.com/adwords/learningcenter/text/19264.html
Google would then claim and withdraw the required amount from you bank; once the payment due reaches the required threshold.
http://www.google.com/adwords/learningcenter/text/19264.html
Google Adwords Payment Options
Google Adwords advertisers have two options for making their payments, post pay and prepay.
Google lets you to accrue cost and collects the payment later in postpay.
Google takes payment prior to accrual of cost in prepay.
Google allows payment by credit card, debit card, direct debit, and bank transfer in both postpay and prepay.
More on Payment options.
Google lets you to accrue cost and collects the payment later in postpay.
Google takes payment prior to accrual of cost in prepay.
Google allows payment by credit card, debit card, direct debit, and bank transfer in both postpay and prepay.
More on Payment options.
Websites in Search Network and Content Network
The websites in search network include:
The websites in content network include:
- AOL
- Netscape
- Netcenter
- EarthLink
- CompuServe
- Shopping.com
- At&T Worldnet
- Ask.com
The websites in content network include:
- About.com
- Lycos
- nyTimes.com
- Infospace
- Reed Business
- howstuffworks.com
- business.com
- foodnetwork.com
- HGTV.com
- Gmail.com
- All Adsense Websites