In one of the enquiries for PPC campaign management there was a strange question engrossed; what should be my Adwords budget?
I would like to shed some light on this question..
You go to a market with $200 in hand where every stuff is fixed priced in that market. While returning from the market you can get only $200 worth of products. Hence the budget is depended on the products you purchase.
PPC products like Google Adwords works in a similar way, ie, you need to purchase the keywords and the cost of the keywords varies from keyword to keyword. As there is no minimum spend requirement in Google Adwords you can pause the campaign at any time you want or enable Adsheduling to receive traffic only for a particular time period. The cost of the purchased keywords can be reduced by improving the quality score of the keywords.
Read the complete post here; Adwords Budget