Google 2009-05-24 | Google Adwords Consultant - Adwords Expert Chennai India - Kamal Chandran

Tuesday, May 26, 2009

Select the Keywords and See the Full of Keywords Enabled for Broad Match and Phrase Match Keywords

In my last post I wrote about the great Google decision to show off all the keywords that triggered ads for Broad match and Phrase match keywords in the Search Query Performance report..

Now there is yet another announcement from Google that would minimize the time taken to generate Search query performance report to check the list of keywords enabled for Broad match and Phrase match keywords. The new feature would allow advertisers to see the full list of keywords triggered for a Broad match or Phrase match keywords by selecting the keywords and clicking on 'See Search terms' and then again click 'Selected.' Advertisers can download the keywords in a report format and need not always go the report center to create Search query performance report.

Decisions to delete/pause/mark as negative/ w.r.t the keywords can be taken wisely and quickly.

Get Full List of Keywords Enabled for Broad Match & Phrase Match Keywords by Generating Search Query Performance Report

Being an Google Advertising Professional and having spent millions of dollars for my Clients Adwords account I frowned on Google's attitude for not disclosing the precise keywords enabled for Broad match and Phrase match keywords.

Google simply lables the keywords as "unique queries" in the Search query performance report. It was an event to celebrate on May 19 when Google decided to show all the keywords that triggered ads for Broad match and Phrase match keywords. Google whacked out the label "Unique Queries" and presented the advertisers a granular insight by rendering them the full list of queries.

Now the Adwords campaign managers can make use of the transparent view and see their full list of keywords enabled by generating Search Query Performance report. I appreciate the transparency bestowed by Google to advertisers thereby facilitating them to spend every dime in potential keywords.

Reference URL:
http://adwords.blogspot.com/2009/05/enhanced-search-query-performance.html