Get Full List of Keywords Enabled for Broad Match & Phrase Match Keywords by Generating Search Query Performance Report

Being an Google Advertising Professional and having spent millions of dollars for my Clients Adwords account I frowned on Google's attitude for not disclosing the precise keywords enabled for Broad match and Phrase match keywords.

Google simply lables the keywords as "unique queries" in the Search query performance report. It was an event to celebrate on May 19 when Google decided to show all the keywords that triggered ads for Broad match and Phrase match keywords. Google whacked out the label "Unique Queries" and presented the advertisers a granular insight by rendering them the full list of queries.

Now the Adwords campaign managers can make use of the transparent view and see their full list of keywords enabled by generating Search Query Performance report. I appreciate the transparency bestowed by Google to advertisers thereby facilitating them to spend every dime in potential keywords.

Reference URL:
http://adwords.blogspot.com/2009/05/enhanced-search-query-performance.html

Posted in: campaign-management,Get Full List of Keywords Enabled for Broad Match and Phrase Match Keywords