Google 2009-11-22 | Google Adwords Consultant - Adwords Expert Chennai India - Kamal Chandran

Thursday, November 26, 2009

Google Adwords Product Extensions in Search Ads

Google Adwords have thrown open the gates to the Google base merchant center to get displayed in Search Ads.

Adwords advertisers can now capitalize on this opportunity to display product images from their Google base merchant center beneath Search ads.

For this the Adwords advertisers have to follow couple of simple steps. Advertisers have to specify their Adwords customer Id in their merchant center. After this step they will be seeing the product extensions link in their Adwords account. Clicking on the link will allow them to add the product images directly from the merchant center.

Please note that the advertisers would be charged for every click on their adcopy/the product images. Even then the chances of increasing the CTR and conversions are high.

As you all know increasing the CTR would well result in increasing the Quality score and ultimately in decrease in Avg. CPC.