The Invent of PPC Model

GoTo is the first search engine to introduce PPC (Pay Per Click)model in 1998. GoTo began generating revenue from the new patented technology. Advertisers can select their top keywords and then can bid for those keywords in a an auction style.

Overture took over GoTo and the PPC product was renamed as Overture PPC(Pay Per Click). The type of bidding Overture was allowing prompted the advertisers to end up in a bidding war. Advertisers can know how much their competitors are bidding for a particular keyword or keyword phrase while using the overture search suggestion tool. Knowing the bids of the competitors and to overtake them in the position advertisers bid more or equal to their competitors bid. Equal bidding was enough to take the customers ad position above the competitors ad. Now the big giant second only to google, purchased overture and renamed the PPC product as "Yahoo Search marketing."

With the acquisition of Yahoo the advertisers are no more able to know about the bidding of the competitors. Yahoo copied this feature from google PPC product called "Adwords." Google adwords was lauched on early 2002.

Adwords consultant

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Types of Bidding Options in Google Adwords

I have listed below the different types of bidding options in google adwords.

1)Manual bidding -Max CPC bids
2)Conversion Optimizer New! --Max CPA bids
3)Budget Optimizer -No bids needed
4)Preferred cost bidding - Average CPC bids

1)Manual bidding -Max CPC bids

Using this option you would be able to set the highest price for each click. Google would not be charging you more than the set bid. If you like to have the maximum control over the bidding then use this option.

I am reminding you that position of the adcopies are decided by considering the Max cpc and the quality score.

2)Conversion Optimizer New! --Max CPA bids

You can set the highest price you want to pay for each conversion. For setting this up and running you should have had atleast 200 conversions in the last 30 days.

Do not forget to place the conversion tracking code in the "Thank you" pages.

Please note: Position preferences will be turned off.

3)Budget Optimizer -No bids needed

Budget optimizer requires no bids but a 30 day budget has to be set. Google will help you to get maximum clicks to your website.

Please note: Position preferences will be turned off.
No Adscheduling

4)Preferred cost bidding - Average CPC bids

In this option you can specify the average cpc willing to pay for each click.

Sign up for Google Adwords

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Google Offers $50 Credit to Set Up Adwords Account

You cannot keep google quiet even for a day. This has been success formulae of google so far.

Today I received an email from google announcing the $5o credit to start and experiment "google Adwords." The email also conveys the advertisers to link their adwords account with analytics account and better experience the mighty features.

I have copied and pasted the email which I received from google support team.

Get more from Google Analytics™ with Google AdWords™
Begin advertising today with a $50 special offer. Google

Hi,

We'd like to show you how to get even more out of Google Analytics with the Google AdWords advertising program. With AdWords, you'll get additional reports in Analytics that will help you increase your traffic and conversions. Many Analytics customers already use AdWords everyday, with impressive results. But there's no need to take our word for it. We'd like to offer you $50 to experiment with AdWords risk-free.

The best part is, it's easy to advertise with Google.

To redeem your AdWords special offer and link your AdWords and Analytics accounts:
1. Visit http://adwords.google.com
2. Click 'Start now,' and follow the instructions to setup your AdWords account
3. Log in to your AdWords account, and click 'My Account > Billing Preferences'
4. Enter the following 12-digit number in the 'Promotional Code' field: 121383866907
5. Click 'Continue' to finish entering your billing information, then click 'Save' and 'Activate'
6. Link your Google Analytics and AdWords accounts by following these instructions

Once your account has been credited with $50 worth of free AdWords advertising, check out our Conversion University website, or contact our Google Analytics Authorized Consultants for optimization tips. We're here to help you, so if you have any questions, just reply directly to this email.

Sincerely,
The Google Analytics Team

*Promotional credit must be applied to a new AdWords account within 15 days of creating the account and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers in the US with self-managed signup accounts are subject to an activation fee of USD $5. Advertisers in Canada with self-managed signup accounts are subject to an activation fee of CAD $10. Offer valid for advertisers in the U.S. and Canada only. Void where restricted or prohibited by law. Expires 10/01/2008.

You have received this is email because you have opted-in to Google Analytics 'Special Offers'. If you do not wish to receive emails of this nature in the future, please follow the instructions located here.

Copyright 2008. Google is a trademark of Google Inc. 1600 Amphitheatre Parkway, Mountain View CA 94043. All other company and product names may be trademarks of the respective companies with which they are associated.

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