Google Google Adwords Consultant - Adwords Expert Chennai India - Kamal Chandran

Saturday, October 27, 2012

Dynamic Search Ads to Improve Targeted Traffic & Conversions

Dynamic Search Ads (DSA) generate incremental leads and sales by promoting your business on more commercial queries than you’re reaching today. After all, even well-managed AdWords campaigns containing thousands and thousands of keywords can miss relevant searches, experience delays getting ads written for new products, and get out of sync with what's actually available on your website.


If you’re not already familiar with how Dynamic Search Ads work, you may want to read about the targeting controls available,reporting and optimization features, and support for third-party PPC tracking.

Successful Beta Test
Many of our beta testers set up DSA to run alongside their existing large-scale search campaigns. And DSA delivered.
  • Incremental and efficient results. On average, Dynamic Search Ads boosted beta testers’ traffic and conversion volume from AdWords by 10% and outperformed their non-exact keywords by 10% on clickthrough rate (CTR), cost per click (CPC) and cost per action (CPA).
  • Success. A few examples of successful DSA beta testers include:
    • Jonathan Meager, Marketing Manager at Gear4music (.pdf case study)
    • Matt Wilkinson, Director of Search and Media at Rosetta and Steve Baruch, VP of eCommerce at MSC Industrial Supply (.pdf case study)
    • Larry Cotter, GM at Apartment Home Living (video case study).
We also made numerous product improvements during the beta test including:
  • Bid auto-optimization. Since one of our chief goals for DSA was more results with less work, we devised a system to automatically ratchet bids downward whenever specific queries for an advertiser produce lower conversion rates or user engagement levels. As a result, your ROI for Dynamic Search Ads can improve over time automatically. 
  • Website crawl frequency. Any indexed page with a matched DSA impression will be crawled at least once daily. Pages with more impressions and clicks may be crawled more frequently. So DSA will now better reflect the latest products and inventory conditions on your web site. That means more clicks, higher conversion rates and better ROI.
  • Mobile and tablet support. Given the growing importance of mobile campaigns, we developed full support for DSA on mobile and tablet platforms.
  • Extension support. Dynamic Search Ads support the same ad extensions as other search ads.  
  • Conversion Optimizer compatibility. Once enabled, many beta test participants reported success using the combination of DSA and Conversion Optimizer to simultaneously expand their campaign reach while automatically optimizing bids to meet their average CPA goal.
Get Started
Now any business interested in boosting their AdWords results can try DSA. You can find starting points on creating a DSA campaign and setting up dynamic targets in the AdWords help center.

If you’re interested in learning even more about Dynamic Search Ads, please stay tuned to our blog. More information and an invitation to join us for a Hangout on Air will be coming soon.

Tuesday, September 18, 2012

Shared Budgets a New Feature in Google Adwords


Shared budgets is a new feature that lets you establish a single daily budget that’s shared by multiple campaigns in an AdWords account. Shared budgets can make it easier to match your AdWords spending with how your business allocates marketing budget. And they can save you time and improve your AdWords results. Let’s see how with an example.

How Shared Budgets Work
Say you’re an outdoor furniture seller with a single line of products. You’re currently running three campaigns: 
  1. A desktop search campaign
  2. mobile search campaign
  3. remarketing campaign to reach people who have visited your site but didn’t convert
Your overall marketing plan allows you to spend $100 per day across your three campaigns. Without shared budgets, you’d next have to decide how to allocate the $100 daily AdWords budget across each of your three campaigns. Say you set a $60 daily budget for your desktop campaign, a $20 daily budget for your mobile campaign, and $20 to your remarketing campaign.

On most days, each campaign hits its daily budget and you’re satisfied with the ROI of each campaign. But on some days, your desktop search campaign sees fewer impressions and clicks than other days. So you only spend $90. On these days, your overall campaign results could be stronger if you were able to put an additional $10 into your mobile search campaign or remarketing campaign.

Using shared budgets allows automatic adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.

Creating a shared budget
It’s simple. Log into the AdWords interface, then click Shared library, and select Budgets. Then follow the steps to Create a new shared budget (see image below).


Reporting
The “Shared library” is also where you can review aggregate performance metrics for multiple campaigns with a shared budget.

Learn more
For more on shared budgets, please visit the AdWords Help Center or the AdWords Community to ask questions or share tips.

Social that Adds Up: Performance and Measurement

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Join us for a webinar on Tuesday, September 18th at 11am PT, in partnership with Hootsuite, to learn how we can make better decisions based on performance metrics of social networks using Google Analytics social reports. Register today, it’s open to everyone!

Adam Singer, the Product Marketing Manager for Google Analytics, will go beyond the current social metrics of followers, +1’s, likes and others, to discuss the true impact your social media is making on your brand’s bottom line. Many of the current metrics available allow us to measure the reach of our message, but not necessarily the ROI. Learn how to connect visits to your social pages all the way through to a sale or conversion on your website.

You’ll also learn how social media can impact the rest of your digital presence. For example, when you verify your Google+ Page, recommendations from your customers and fans may be more likely to appear in search results on Google. This can raise the social awareness of your business and increase its relevance. For paid marketing campaigns, social can actually help you improve clickthrough rate performance. 77% of US consumers trust recommendations from their social media connections, more than any other media source, meaning that +1s may have a positive effect on purchase decisions. On average, search ads with annotations have a 5-10% uplift in clickthrough rate. Some of our advertisers have seen even higher uplifts, H&M achieved 22% uplift and Cadbury achieved 17% uplift in clickthrough rates on their search ads.

Start measuring the value you’re creating through your social media campaigns!

Source: http://adwords.blogspot.in/2012/09/new-adwords-budget-option-shared-budgets_17.html

Saturday, September 15, 2012

Real Time Bidding - The Future of Search Engine Marketing

Real-time bidding (RTB) emerged at the intersection of data liquidity and inventory liquidity. Today, third-party data suppliers have put the power of audience information in the hands of media buyers. At the same time, the marketplace for online inventory has never been more liquid. There are vast pools of online inventory available to every kind of media buyer, from small businesses running their first display campaigns to large agency trading desks buying on behalf of Fortune 500 advertisers.

At this intersection of data and inventory, there’s been an explosion of choice of where display ads can run. With millions of sites accepting display ads, it’s too difficult for media buyers to buy the audience they want when buying directly from each individual site. To buy an audience across even a small selection of a few dozen sites, a buyer would have to define the audience for the campaign individually with each site on the media plan. It’s operationally impossible to get the exact same audience targeting criteria setup with all these sites.

Real-time bidding helps media buyers find audiences at scale. This, in turn, helps drive performance by ensuring an advertiser’s ad is seen by the audiences most likely to respond. All media buyers can appreciate an enhanced ability to find audiences at scale, but how did real-time bidding emerge in the first place?

The Rise of Exchanges
When ad exchanges opened, they brought more liquidity to the marketplace for online inventory. 2007 was
a pivotal year for ad exchanges. Three major exchanges were acquired that year: Yahoo! bought Right Media
in April, Google bought DoubleClick in May and Microsoft bought AdECN in August. Each company quickly made vast pools of inventory available, which greatly improved the experience for many parties to transact in online display.

The Rise of Consolidated Buying
To help advertisers take advantage of this new liquidity, a new type of media buying intermediary quickly sprangup. These companies could access inventory from multiple exchanges with no need to aggregate inventory through relationships with publishers. Among these companies include the demand-side platforms (DSPs) who built their businesses on technology and services catering solely to the “demand-side” of the industry, the agencies and advertisers. As Figure 1 shows, 2007 was a banner year for DSPs too. Five of today’s DSPs were founded that year, including Invite Media, a company Google acquired in 2010.

DSPs weren’t the only companies to take advantage of the inventory exchanges made readily available. Ad
networks began to look to exchanges as a way to supplement their existing inventory. Plus, other types of
buying intermediaries began to specialize in niche businesses within the intersection of data liquidity and
inventory liquidity, such as retargeting and audience targeting specialists.

Before RTB, buying from multiple exchanges was time-consuming and inefficient for these companies. They
had to use a different system to access each exchange. And since a typical campaign would pull inventory
from more than one exchange, there was no easy way to achieve de-duplicated reach or to cap the number of
impressions that audiences would see from any given campaign. They needed a faster, more automated way
to buy across exchanges.

RTB Delivers Heretofore Unreachable Efficiency for Cross-Exchange Buyers

Now with large pools of liquid inventory and a robust ecosystem of buyers capable of accessing it, the market
was ripe for innovation. RTB was the missing piece. RTB was conceived as a workflow solution tied to new
opportunities in data-driven display advertising. Seeing the opportunity to grow the overall pie for online
advertising, exchanges began to develop real-time bidding APIs.

As Figure 2 shows, a surge of activity took place in 2009 and 2010, when many ad exchanges and supply-side platforms (SSPs) announced support for RTB.

Since RTB offered a solution for efficiently acquiring online ad inventory, it began an unstoppable pattern
of rapid growth. Cross-exchange buyers—DSPs, ad networks, agency trading desks and other media buying
intermediaries—were quick to take advantage of RTB. This rapid uptake of RTB can be seen in the track record of DoubleClick Ad Exchange (ADX). As Figure 3 shows, ADX inventory sold through RTB jumped from 8% in January 2010 to 68% in May 2011—a tremendous upswing in just under a year and a half.

RTB has taken off for one simple reason: Buyers see real benefits from it. For example, in a comparison of
ADX campaigns running in April and May of 2011 executed via RTB versus those executed through non-RTB mechanisms, RTB provided for a 19% savings on CPM rates and raised CTR performance by .06 percentage points, from .09% to .15% CTR.

In a recent survey by Google and Digiday, 47% of advertisers and agencies who responded said they intend
to spend more on digital advertising in 2011 because of the benefits of RTB.2 A full 88% of advertiser and
agency respondents plan to buy online display via RTB in 2011, up from 75% in 2010.3 Plus, among media
intermediaries (such as DSPs and ad networks), 29% expect their RTB volume will increase by 100% or more over last year; 19% believe it will go up by at least 200%.

Monday, April 23, 2012

Exact and Phrase Matches Obliges to Google's Wish -)

Its time for change.. Mr.Exact Match & Mr.Phrase match. How on earth can you be unchanged for a long time? It is high time for you to relax and be flexible to users queries.

Google will wave the wand you to have to meekly surrender to it's wish. It is as simple as that!

Here you go directly to the post buddy.. http://adwords.blogspot.in/2012/04/new-matching-behavior-for-phrase-and.html

Wednesday, March 14, 2012

DigitalMarketing Contest 2012 - DMC

Head over to my new blogger.com blog... "digitalmarketing contest2012" at http://digitalmarketingcontest2012india.blogspot.com/ . Happy reading!

Monday, September 19, 2011

Join Google Engage Community - Free Vouchers

Join Google Engage Community to Enjoy Fabulous Offers from the God of Search Engines - Google.

Benefits include:

50,000 Rs free voucher
Facility to request more and more vouchers
Free vouchers to write all Google Adwords exams
Just pass the exams to get the company certification
Lots of powerful videos to make to power you to get more clients

Join the program now by visiting the following link http://www.google.com/ads/engage2011/engage-seo/























Monday, May 2, 2011

Landing Page Policy Violations and Penalty

Landing page quality contributes a fair amount to the goodness of your Quality Score along with other factors.

Landing page policy compliance has a different purpose.The main purpose of this policy is to prohibit sites that are not legal, trustworthy and safe. Showing a page full of Ads to make a profit out of it is also a policy violation.Below mentioned belong to the policy violation category.
Google now explicitly tell the Adwords users if they are labeled under landing page policy guidelines violation through their Adwords account. 
The keywords that are affected would have the "site suspended" status and this can be seen via keyword tab. Serious landing page violations will also mean suspension of Google Adwords account.

Sunday, September 26, 2010

My Site Ranks First in Google, A Blog Site Created for Participation in SEO Contest

I have created a blog site for being part of an SEO contest.

Here is the link My Site Ranks First in Google.

Google AdWords Certification Program Exams | Google Adwords Certified Professional India Chennai

I have cleared the Google AdWords Certification Program. Thanks to Google for giving the voucher codes to write the two exams freely, otherwise I would have to spent $100 to take up the exams.


I wrote the fundamental exam few months back only to get failed even after scoring 82%. The minimum amount of score percentage to pass the exam is 85%. At that time I spent $50 from my pocket to attempt the exam. After a month I got an email from Google saying we will give you 6 months of time to use the free voucher code to write the exam and to retain your Adwords professional status. I relished after reading the email and thought of giving a second try in the near future before the end of six months time.

Wrote the fundamental exam on September 14 and cleared it with 87%. It was really a big sigh of relief. Did show the courage of writing the second exam; Search Advertising Advanced and cleared it with just 80%. It was a joyous moment, firstly because I have passed the exam, secondly I need not shell a penny from my pocket for another one year to write the exam, thirdly because I wrote the exam free of cost.



Monday, June 7, 2010

Adwords Billing Page Adorns a New Look | Payment Process Simplified

Adwords billing page adorns a new look with great features that simply the payment process. As of now this new feature is open to only U.S advertisers. This feature is still in the beta version and has the scope for further improvement.

Also, there are few changes in the terminologies. Post Pay, Pre Pay and Direct debit get new names.. Read More New Adwords Billing Interface

Reducing the CTR to Improve ROI ?

It would be strange to hear from me on 'Reducing the CTR' of your Adwords keywords. The reality says reducing the CTR is a wise move... okay.. before you start calling me good names, I will break the suspense.

B2B keywords are costlier than B2C keywords. The average amount needed to pay for a click is between $2.70 & $3 according to Marketing Sherpa’s 2006 benchmark report. In highly competitive B2B segments the marketers pay anywhere between $16 to $50. Increasing the CTR alone without increasing the conversions is a not a wise move..right?

Hence the ads for B2B have to be more precise and specific by having all sorts of information to make sure to pre-qualify the persons clicking on the ad. This will ensure high Return on Investment even though the quality score is less. Because of low quality score your ads will be pushed down, although, your ROI will be growing leaps and bound.

Weeding out unwanted clicks is best practice for both B2B and B2C products / services.  In this case of B2B ads marketers have to sacrifice their CTR to pre-qualify the clickers.

Sunday, February 21, 2010

Google Adwords Promo Code , Activation Fee & Limited Time / Expiration Date to Spend the Amount

You got a worthy promo code from Google for Adwords.. First of all Congrats for receiving this!

To spend the amount offered you ought to pay the activation fee $5 and please also note that you have to burn the amount in a limited time period. Lot of people do the mistake of spending a small sum daily, by doing this you may quickly reach the limited time period and never ever you will be able to spend the full offered amount.

So once you receive the coupon please spend the amount within 10 days of time to fully utilize the offer extended.

From the horse mouth (Google)
  • Once the promotion code amount is used up, we'll continue serving your ads and will start charging the form of payment you provided.
  • The promotion code does not apply to the activation fee.
  • An expiration date often applies, so keep in mind that you only have a certain amount of time to redeem your credit.

Tuesday, February 16, 2010

Google Advertising Professional Exam, Google Advertising Fundamental Exam, Adwords Exam Preparation Guide

Preparing for Google Adwords Exam to become a Google Advertising Professional? Not able to get sufficient information on the process and procedure or on the learning part. Try reading this.

What is the exam name?
Google Advertising Fundamental Exam [(Google Advertising Fundamentals Exam fulfills one of the requirements to become a Qualified Google Advertising Professional (we will have three advanced exams launching soon)]
Is there any help files that could assist me in preparing for the exams?
https://adwords.google.com/support/aw/go/learningcenter?hl=en
https://adwords.google.com/support/select/professionals/?hl=en

Where can I write the exam?
http://google.starttest.com

What is the cost to write the exam?
$50 - One time

What are the requirements to write the exam?
-Pay $50
-Fetch the Candidate Id by logging into Google Advertising Professional account (http://adwords.google.com/professionals/)
-Download the test browser from https://www.programworkshop.com/drivers/google/Testing%20Center%20Browser.exe
-My Client Center account

How many questions will be here?
120.

What is the exam duration?
2hours.

Can I pause the exam while writing?
No.

Can I modify my answers in-between?
Yes.

Can I refer to any help files while writing the exam?
No. You will not be allowed to open any new browser window while writing the test, hence no chance of looking for answers.

What is the passing score?
85%

What you get after passing the exam?
Google Advertising Professional status and certification in the form of a logo. Highly Valued Recognition!

Do I need to spend anything on Adwords to get the status?
Yes, you are required to spend $1000 in three months of time, from the time of your passing. Don't worry you need not spend it from your pocket, you can very well link the adwords account you manage from your MCC account.At present Google gives you 20 coupons once you pass the exam, each equivalent to $100. If you don't manage client account just spend half the amount Google gives you, this is more than enough to get the Google Advertising Professional certification and status.

An Important step to follow is LINKING MCC account to Google Advertising Professional account!

Create a company profile and link to your MCC account from https://adwords.google.com/professionals/. This will help Google to ensure you spend the required $1000 in three months of time.

Thursday, November 26, 2009

Google Adwords Product Extensions in Search Ads

Google Adwords have thrown open the gates to the Google base merchant center to get displayed in Search Ads.

Adwords advertisers can now capitalize on this opportunity to display product images from their Google base merchant center beneath Search ads.

For this the Adwords advertisers have to follow couple of simple steps. Advertisers have to specify their Adwords customer Id in their merchant center. After this step they will be seeing the product extensions link in their Adwords account. Clicking on the link will allow them to add the product images directly from the merchant center.

Please note that the advertisers would be charged for every click on their adcopy/the product images. Even then the chances of increasing the CTR and conversions are high.

As you all know increasing the CTR would well result in increasing the Quality score and ultimately in decrease in Avg. CPC.

Reference:
http://adwords.blogspot.com/2009/11/product-extensions-available-to-all-us.html

Tuesday, May 26, 2009

Select the Keywords and See the Full of Keywords Enabled for Broad Match and Phrase Match Keywords

In my last post I wrote about the great Google decision to show off all the keywords that triggered ads for Broad match and Phrase match keywords in the Search Query Performance report..

Now there is yet another announcement from Google that would minimize the time taken to generate Search query performance report to check the list of keywords enabled for Broad match and Phrase match keywords. The new feature would allow advertisers to see the full list of keywords triggered for a Broad match or Phrase match keywords by selecting the keywords and clicking on 'See Search terms' and then again click 'Selected.' Advertisers can download the keywords in a report format and need not always go the report center to create Search query performance report.

Decisions to delete/pause/mark as negative/ w.r.t the keywords can be taken wisely and quickly.

Get Full List of Keywords Enabled for Broad Match & Phrase Match Keywords by Generating Search Query Performance Report

Being an Google Advertising Professional and having spent millions of dollars for my Clients Adwords account I frowned on Google's attitude for not disclosing the precise keywords enabled for Broad match and Phrase match keywords.

Google simply lables the keywords as "unique queries" in the Search query performance report. It was an event to celebrate on May 19 when Google decided to show all the keywords that triggered ads for Broad match and Phrase match keywords. Google whacked out the label "Unique Queries" and presented the advertisers a granular insight by rendering them the full list of queries.

Now the Adwords campaign managers can make use of the transparent view and see their full list of keywords enabled by generating Search Query Performance report. I appreciate the transparency bestowed by Google to advertisers thereby facilitating them to spend every dime in potential keywords.

Reference URL:
http://adwords.blogspot.com/2009/05/enhanced-search-query-performance.html

Monday, May 4, 2009

Import Goals & Transactions to Adwords Account from Google Analytics Account

Adwords has added another feather to its cap by allowing advertisers to see Google analytics goals and transactions inside the Adwords account.

The new feature enables Adwords customers to measure the ROI more easily & accurately. To enjoy viewing the goals and transactions follow the below stated steps.

1) Login to Google Analytics account.
2) Click on "Edit Account and Data Sharing Settings"
3) Select a minimum of one option beneath 'Share my Google Analytics data'
4) Save the settings
5) Head over to "Google Adwords Conversion Tracking" page
6) Click on 'Link your Analytics goals and transactions'
7) Select the profiles form which you would like to import Goals or Transactions
8) Click "Link" button on the bottom of the page

Please note that your analytics data won't be immediately shown in the Adwords account, it may take up to two weeks to get reflected.

The best part of this feature is that you can easliy understand your Adwords performances by having the Goals and Transactions listed side by side in your conversion tracking page.

Reference:
https://adwords.google.com/support/bin/answer.py?answer=105598&hl=en_US

Saturday, April 25, 2009

Free PPC Landing Pages Finder Tool- Google Search-based Keyword Tool

Choosing and setting the right landing pages for the PPC keywords is highly indispensable for obtaining more customers and enhancing Adwords Quality score.

All the keyword suggestion tools out there in the market have got the capacity to produce the keywords with high search volume. Even then you are required to do some extra bit of work while handling PPC marketing. The extra work is to find the relevant landing pages for the keywords. Incorrecly identified and set landing pages would only lead to higher customer attrition rate and end up in a low Quality score.

The introduction of Google Search-based keyword tool wipes away all the worries encountered while attempting to find right landing pages for the keywords selected. Just input the website URL in the Search-based keyword tool it will gift you the high search volume keywords picked from your website content and adjacent to eack keywohds it would show you the landing pages that can be targeted for the keywords.

Initially this tool was available only to US and UK. Only April 21st 2009 the usage of Search-based keyword tool was made available in the following countries viz. Australia, Canada, China, Japan, and New Zealand. Below are some of the new features announced.

1)Filter results according to countries and language.
2)Filter by Ad Share and Search Share,.

Link to Search-based Keyword tool.

Search-based keywords tool is helpful even to non-Adwords advertisers.

References:
http://adwords.blogspot.com/2009/04/search-based-keyword-tool-wider.html
http://adwords.blogspot.com/2008/11/announcing-search-based-keyword-tool.html

Sunday, March 29, 2009

Adwords New Interface Undergoes Beta Test

Google beta tests new adwords interface. The news interface carries more flexibility for managing the campaigns and supplies complete understanding of the performances of the campaigns.

New interface would certainly bring down the number of reports generated to look into the performance of the campaigns.This is because of the clear insights the new interface can facilitate to the campaign managers.

The planning and commitment shown by the Adwords team of the new interface plies in-depth information of the campaigns performance by just taking a casual look. Commendations to the whole Adwords team for presenting such a wonderful interface to billions of Adwords advertisers.

Below are the fantastic features of the new Adwords interface:

1) Performance graphs for every metrics available in Adwords
2) Clicking on Adgroups tab will portray the performance of Adgroups across all campaigns.
3) Setting tab renders details of the settings and editing options(Easy Edit Options).
4) Ads tab provides adcopies information(Easy Edit Options).
5) Keywords tab list all the keywords(Easy Edit Options).
6) Networks tab displays network info(Easy Edit Options).
7) Damn easy to change keywords bid in the new interface.


















Heavy insights about the performace of the campaigns with easy edit choice would do a world of good for Adwords campaign managers. On the whole Advertisers intention of increasing the sales of products or services can be met if the features provided by the new interface is properly utilized.

In the initial stages of the beta testing the only selected US advertisers were given the opportunity to try the new interface. Recently Google has extended the opportunity to more US advertisers and also to advertisers in United Kingdom and Australia advertisers.

Any body willing to sign up to try the new interface irrespective of the location can fill in the Beta Sign up form.

Monday, March 9, 2009

New Expandable Ad Formats in Content Network

Google Adwords beta test expandable ad formats for Content network. These ads can expand double the size of the original ads thereby rendering the users with a wonderful experience.





Users need to click on the ads to expand it or contract it. Helps Adsense publishers to enagage visitors for more time. At present the feature is only available for U.S. advertisers taking part in Google's 3rd Party Ad Serving program.

Free St. Patrick's Day Templates in Adwords

Yet another ready made holiday template available in Adwords after Valentine's Day and President's Day templates. This time it is St. Patrick's Day ad templates and it is available under the seasonal category of display ad builder.

Try this template to improve your conversions in content network.

Wednesday, February 25, 2009

Only One Top Level Domain for a Single Adgroup- Display URL Policy Changes Feb 2009

Google once again changes its display URL policy.

Google has restricted Adwords advertisers to have not more than one top level domain in a single Adgroup. Having multiple domains as display urls in one adgroups are not allowed from Feb 24. Please make changes to your Adgroups display urls if you have more than one domain set as display url. Failing to change would result in your ads getting dispproved.

Allowed URLs:

www.advertisingaxis.com
www.advertisingaxis.com/forum
www.advertisingaxis.com/classifieds

Prohibited URLs:

www.advertisingaxis.com
www.online-businesssolutions.com

To enable your ads to run without any distruption please make the changes that comply with the Adwords display url today itself!

Read the complete post here.

Seven New Adwords Help Videos

Google launches seven new videos on popular Adwords topics. Click on the topics to view the Adwords Videos.

These videos imparts step by step instructions to make use of the offered features.


Reference URL:http://adwords.blogspot.com/2009/01/new-adwords-help-videos.html

Create Free Image Ads using Display Ad builder

Creating Image Ads for Google content network was never an easy tasks until few months back.

With the launch of Display Ad builder an Adwords representative need not be depended on a web designer anymore to get the image ads! Image ads can be created very easily using display ad builder tool. The advent of Ad builder not only facilitates creation of high quality image ads very quickly but also saves time of web designers who creates Image ads for Google Adwords.

Even ready made templates have started to roll out from Google's rich database. At present Valentines day and Presidents day ready made templates are available.

You can find the Display Ad builder link under Ad variations tab of your Adgroups.

Here is a complete tutorial for creating Image Ads.

Friday, January 16, 2009

Google Adwords Budget

In one of the enquiries for PPC campaign management there was a strange question engrossed; what should be my Adwords budget?

I would like to shed some light on this question..

You go to a market with $200 in hand where every stuff is fixed priced in that market. While returning from the market you can get only $200 worth of products. Hence the budget is depended on the products you purchase.

PPC products like Google Adwords works in a similar way, ie, you need to purchase the keywords and the cost of the keywords varies from keyword to keyword. As there is no minimum spend requirement in Google Adwords you can pause the campaign at any time you want or enable Adsheduling to receive traffic only for a particular time period. The cost of the purchased keywords can be reduced by improving the quality score of the keywords.

Read the complete post here; Adwords Budget

Thursday, January 15, 2009

Office Pongal Festival

Pongal festival was held at Comodo India office on 13th of January.

The Pongal celebrations signaled the auspicious days for Comodo and brought much delight to the employees of Comodo. The delicious dishes served at the office awoke the taste buds of the employees. The function was well by Savitha and Dhanasekhar.

Read the Comodo Office Pongal celebrations by following the below furnished links:

1) Pongal Celebration
2 Office Pongal Celebrations

Other Related Links:
http://www.advertisingaxis.com/forum/general/office-pongal-celebrations-comodo-t149.0.html

Thursday, January 8, 2009

Google Advertising Professional Exam Preparation

Google Adwords certification is a prestigious certification awarded by Google.

To adorn the GAP (Google Advertising Professional) status you have to clear the GAP exam conducted by Prometric. Clearing the examination alone is not enough to garland the GAP certificate, you are also required to spend a minumum of $1000 within 90 days of time after clearing the exam. My Client Centre (MCC) is mandatory to write the GAP exam. You would be asked to enter your MCC customer id while registering with Prometric.

Opening an MCC account is very simple, but please note that you have to sign up for an adwords account to open an MCC account. Opening an Adwords account is very easy, you just need to spend $5, no need to maintain any spend requirement after signing up for Adwords. Once you have signed up for Adwords click on the following link https://adwords.google.com/select/professionalwelcome to sign up for MCC. Enter your user name and password into the respective boxes and that's it!! you have an MCC account now. Look out for your customer id on top right hand corner, copy it and render the same to Prometric to be eligible to write the GAP exam.

Now get fully prepared for the exam by accessing this link http://www.google.com/adwords/learningcenter/.

The cost for writing the Adwords exam is $50, that is each time you take up the exam you have to pay $50(in case failure happens). You have to secure minimum of 75% marks to pass the exam. There would be little over 100 questions to answer with 1 hour and 30 minutes to think and choose your answers.

After you pass the examination you need to spend $1000 through your MCC account in 90 days time period. You can link the adwords accounts you maintain from your MCC account. After crossing the spend threshold of $1000 you would be witnessing the GAP certified logo in "Pro Centre"of your MCC account. Copy the url and head towards http://www.whoisagap.com/ and submit your Google verification link. Your name would get stamped on whoisagap.com as an Google Advertising Professional within seconds.

Google Adwords Certification Validity & Minimum Spend

Chat Correspondence with Adwords Representative

KamalChandran: I had passed the Google Advertising Professional exam on July 2006. I didn't spend $1000 through MCC account in order to receive the certification.

Anuradha R: Hello Kamal. Thanks for contacting Google AdWords. I'm happy to help you.

KamalChandran: Will I be able to get the certification, If I spend $1000 through my MCC account now.

KamalChandran: It is more than 2.5 years since I passed the GAP exam.

Anuradha R: The GAP certification is valid for 2 years, Kamal.

KamalChandran: please clarify on this in the best possible way!

KamalChandran: fine!

Anuradha R: So, if you have met the spend requirement, you can take the exam now.

Anuradha R: And become a GAP professional.

KamalChandran: your help file says "Build and maintain at least US$1,000 (or your local currency equivalent) total spend for your or your team's My Client Center account during the 90-day period. "

KamalChandran: In case I pass the exam now without spending $1000, should I manage and spend $1000 in an adwords account within 90 days of time?

Anuradha R: Yes.

Anuradha R: There are 2 requirements.

Anuradha R: One is the spend, for the last 90 days, and the other is a pass in the exam.

Anuradha R: Both have to be valid at the same time, then you will get the logo.

KamalChandran: Anuradha, I did clear the adwords exam way back in 2006 but did not spend $1000 through MCC account. Now I have a chance to spend $1000 in a single day!

Anuradha R: Your 2006 exam, will not be valid at this time.

KamalChandran: can I get the "certified logo" in my MCC account by linking it to my company adwords account.

Anuradha R: You will get the logo only if you meet both the criteria.

Anuradha R: I will give you a link with more information.

KamalChandran: that means within 2 years I should spend the $1000 to receive the certified logo. Am I right here?

Anuradha R: No you should spend the 1000 dollars over 90 days, concurrently.

Anuradha R: So the spend that is taken into account today for example, will be 90 days before today.

Anuradha R: I hope I have clarifired this.

Anuradha R: Please hold.

KamalChandran: sure.

Anuradha R: GAP requirements

Wednesday, November 12, 2008

Fairer Quality Score Improvements

Google has launched the two Quality Score amendments which I wrote in my earlier post. This improvement paves way to assess accurate quality of ads and an opportunity for your adcopies to reach the yellow region.

I have summarized below all the recent quality score updates.

1)Removal of adposition criteria while figuring out the CTR.

2)Enabling adcopies to jump above another ad copy having low QS to get displayed in the yellow area above the search results.

3) Dynamic Quality score replaces static Quality score.

The ads will be evaluated each time it appears on google search network. This very much depends on the geographic location where the adcopies are served. Ads are most likely to appear when they are relevant and may not appear when they are not relevant.

4)No "inactive for search" status for keywords.

You will not witness "inactive for search" status in Adwords account anymore. The keywords which were labelled as "inactive for search" may not trigger your adcopies since the quality threshold is low.

5)Minimum bid is replaced with "First page bid."

There won't be minimum bid for keywords hereafter. "First page bid" takes the place of minimum bid and it is just an estimate of keyword bid that is required to list you in the firstpage. Please note that the "First page bid" is based on exact match.

Value added Changes win the trust of customers. Google has understood this concept better than any one.

http://adwords.blogspot.com/2008/11/update-on-improvements-to-ads-quality.html

Win More Customers with Broad Match Keywords

Broad match keywords would fetch more prospects to your website. Setting your prime keywords as broad match will trigger your ads for relevant queries as well as irrelevant queries.

Adequate care has to be taken to handle the phenomenal broad match by blocking the unnecessary queries using negative keywords. But the best thing about broad match keywords are; you can take advantage of the extraordinary mileage it renders in the form of displaying your adcopies for keyword expansions that constitute synonyms of keywords, singular forms of keywords, plural forms of keywords, exact match and broad match of keywords.

You have every chance to spend more on the broad match keyword since it would trigger all the variations of the keyword. Even then, you have a golden opportunity to win more and more customers. I would suggest you to make best use of the "search query performance" reports to find the actual keywords that are being triggered for broad match keywords. If you find keywords that ares not at all relevant to your business then immediately block those keywords using negative keywords.

Google has recently bettered the "search query performance" reports in finer ways. Earlier google used to show certain number of queries below "other unique queries." This was actually an obstruction to find out "what was the actual query that triggered the adcopy." The recent changes has minimized the number of queries that will be shown under "other unique queries". I sincerely appreciate the changes made to the "search query performance" reports.

Hail Google!!!!!

http://adwords.blogspot.com/2008/11/reach-more-customers-with-broad-match.html

Wednesday, November 5, 2008

Quality Score Improvements Changes the way QS is Calculated

Google plans to bring in two amendments to Quality score calculation.

The first amendment helps judging the accurate quality of adcopies and the second amendment is an improvement in how they promote adcopies to top positions.

Once they introduce these changes the Quality score calculation will be much fairer.

The reason why I say that the QS calculation will be much fairer in the coming days is due to the removal of adposition criteria while figuring out the CTR. Google is going to remove completely the advantage of ad positions which a plays a key role in increasing the CTR simply because they are positioned in top of google SERPs. These modifications will ascertain ads competing for positions based on its quality and bid.

The second amendment enables adcopies to jump above another ad copy having low QS to get displayed in the yellow area above the search results. This was not possible earlier, if an ad postioned number 1 in the right hand side of the page do not carry the required QS to be shown in the yellow region, then any other ads displayed below having high quality thresholds weren't be able to jump above the first one to reach the yellow region.

Thursday, July 17, 2008

Placement Targeted Feature in Keyword Targeted Content Network

Google has included Placement targeted feature in Keyword targeted content network.

This feature means a lot to the advertisers. The benefits include saving time in creation of placement targeted campaign and on top of that advertisers willing to target a specific site can easily go that in the content network of a keyword targeted campaign.

Earlier this feature was unavailable to google advertisers. As an advertiser I wanted to target a specific site through keyword targeted content network rather than creating a placement targeted campaign and targeting specific websites. It would be a dull process for me to check the clicks and conversions by going into the campaign, now I can save time, you know.

Today morning I added couple of websites through Keyword targeted content network. I selected an Adgroup for this, clicked on the Adgroup, by default I was taken to placement targted tab/page. I had selected all languages for the whole campaign earlier, the message displayed guided me to opt for the languages supported in placement targeted network. I selected just English language in the campaign settings, in jiffy the placement targeted setting page came in front of me. I chose few sites to be targeted, entered a bid and clicked on save button. Immediately I saw the websites chosen in the placement targeted tab/page.

Google Explains here:Use keywords and placements together on the content network

Organic SEO Tips Website Optimization India

Wednesday, July 16, 2008

How to track exact value of sales occurring through Adwords ads?

Chat InformationRead the chat script given below with regards to tracking exact value of sales occurring through Adwords ads?


Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "How to track exact value of sales occured through Adwords ads? ".

Chat InformationBinny M has received your message and will be right with you.
Binny M: Hello Kamal. Thanks for contacting Google AdWords. I'm happy to help you.
KamalChandran: "How to track exact value of sales occured through Adwords ads?"
KamalChandran: I know conversion tracking code facilitates knowing of conversions happened through Adwords
Binny M: I am happy to help you with tracking sales that you receive through your AdWords ads.
KamalChandran: I am also aware that we can set the sales value in the conversion code
KamalChandran: We are selling many products through our website
KamalChandran: I want to know the exact value of sales
KamalChandran: Is this possible?
Binny M: Kamal, it is possible to track your sales received through AdWords ads.
KamalChandran: can you elaborate?
Binny M: You can do it by conversion tracking or you can also use Google Analytics to know your user behavior in detail.
KamalChandran: Hello Binny, please read my comments at the start of the conversation
KamalChandran: My question is " Is there any way to track the exact sales value through Adwords?"
Binny M: Yes, Kamal.
KamalChandran: Pls convey the answer
Binny M: I'm sorry for the delay in response. Would you mind waiting while I find relevant information for you, Kamal?
KamalChandran: np
KamalChandran: I will wait
KamalChandran: Have you understood my question correctly, Binny
KamalChandran: Are you there?
Binny M: Yes, Kamal.
Binny M: I'm sorry for the late reply.
Binny M: For account verification purposes, can you please give me your customer ID number?
KamalChandran: Customer ID: 507-687-3258
Binny M: Thanks for the information. Would you mind waiting a moment while I pull up your account?
KamalChandran: why do you want to pull my account info. Is that related to the question I asked?
Binny M: Kamal, that would help me assist you better.
KamalChandran: fine
Binny M: It may not be possible to know the exact value of sales. However, to help you measure how cost effective your ads are, we suggest conversion tracking. With conversion tracking, you can see conversions.
KamalChandran: We have already implemented the code, thaks for your info!
Binny M: I am happy to know that you are already using conversion tracking to track your conversions.
KamalChandran: Binny, will Adwords API come handy w.r.t to tracking sales value?
KamalChandran: Please gather the answer for this?
Binny M: Kamal, Google's AdWords API service lets developers design computer programs that interact directly with the AdWords platform.
Binny M: With these applications, advertisers and third-parties can more efficiently - and creatively - manage their large or complex AdWords accounts and campaigns.
Binny M: I'm sorry I may not be able to provide much information related to API.
Binny M: For more information, you can visit the API Help Center. I've provided you with the link below.
Binny M: AdWords API
KamalChandran: Thank you for your assistance
Binny M: You're welcome, Kamal.
Binny M: Kamal, I suggest you try Google Analytics to track your website.
KamalChandran: We are using GA Binny
Binny M: Great!
KamalChandran: and also ecommerce tracking code to track the transactions
KamalChandran: Ecommerce code do not separate transactions from organic and adwords.
Binny M: I see.
KamalChandran: no probs, thanks for your help
Binny M: You may visit the API Help Center for further assistance. In case you have further questions, you may also contact the Specialist team.
KamalChandran: sure Binny
KamalChandran: thanks
KamalChandran: take care
KamalChandran: Bye
Binny M: You're most welcome, Kamal.
Binny M: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Binny M: Bye!
Chat InformationThank you for contacting Google AdWords. Your chat session has ended. Click To Print

Organic SEO Website Optimization India

Monday, July 14, 2008

Google Adwords Campaign Management

Google Adwords is a pay per click product from search engine giant Google.

There are two ways to get into Google search engine results pages. One way is by securing a place in organic listing through seach engine optimization(SEO). This could be a difficult task if you aim to get listed for high competition keywords within a few months of time. The easiest channel to get inside google search pages are 'Adwords,' it is a blessing to advertisers from the search engine giant Google. Not only you get a chance to advertise in Google SERPs but also in its Search partners sites and vast growing content network.

It takes only $5 to sign up Google Adwords. Are you worrying about the daily spend, no need to worry on that. There is no such daily spend needed to keep your account LIVE.

Are you curious to know how to set up your advertising campaign. I am sure you are:-) Please read the below guidelines.

Once you login inside the Adwords account you would witness a campaign summary page. Look out for a "create a new campaign". Near that there would be 'keyword targeted' and 'placement targeted' campaign options. Opting for 'keyword targeted' campaign will faciliate creation of campaigns targeting Google search and Google content network. Opting for 'keyword 'placement targeted' campaign will allow you to create campaigns targeting Google content network by choosing websites selectively.

Steps to create keyword targeted campaign:

1)Click on Create 'keyword targeted' campaign

2)Fill in the name of your campaign.

3)Name your Adgroup

4)Select your language

5)Select your location

















6)Create yor Ad copy
















7)Choose your keywords, don't miss to use the 'Want more?' option in the keyword tool
















8)Specify your daily budget( don't worry about this, if you don't want to spend on any day just pause your campaign)

9)Input Maximum Cost-Per-Click(CPC) bid. Make use of the traffic estimator in this page to find out the possibilty of clicks you can receive by entering Max cpc & daily budget)
















10)Click on the 'save button.'















The campaign is ready now. It is simple, right:-)
















Similarly you can create your 'placement targeted' campaign by selecting the websites you would like to advertise on 'Google content network.'

Organic SEO Website Optimization India


Thursday, July 10, 2008

Google Adds Search Volume Column in Keyword Suggestion Tool

Google has added two new column to its keyword suggestion tool. Now users can view the search volume for the previous month and average search volume. These details are considered to be high level information for adwords account holders aswell as for search engine optimizers.












Benefits to Adwords Professional:
Valuable decisions can be made whether to add a keyword to the adwords campaign by checking for the search voulme data rendered by the google keyword suggestion tool.

Benefits to SEO:
Knowing the search volume of keywords can efficaciously help the SEOs to target keywords for their website apart from checking the keyword competiton.

It seems like you cannot keep google quiet for even a single day :-)

Google to Rollout Preroll and Postroll Ads on YouTube

Google is planning to release 'preroll' and 'postroll' ads on YouTube.

Google ads will run before and after YouTube video clips. Earlier google was hesitant to launch ads on YouTube webpages, now they have shown their maturity through their willingness to showcase ads on YouTube.

This is going to benefit companies who post videos on YouTube to reap money through Adsense program. Well Well! I know you have started grinning, don't miss out on any opportunity to make money.

SEO Consultant India Website Optimization India

Tuesday, July 8, 2008

Google's Double Serving Policy

Google doesn't permit advertisers to show more than one ad of the same company in the same search result page.

Google says the quality of results shown for a query will diminish if they display multiple ads of the same advertiser in the search result pages. In order to avoid low quality user experience Google has adopted this Double-Serving Policy.

Please do keep in mind that Google allows advertisers to create multiple adwords account containing the same business or keywords. If you want to seek an exception from the Double-Serving Policy email to adwords-support@google.com.

SEO Consultant India Website Optimization India

Google Enforces Adwords Display URL Policy

Google adwords has announced the enforcement of Adwords display url policy. According to the new policy google Adwords advertisers are required to match the display url with its destination url.

If your destination url is Advertisingaxis.com your display url should also be Advertisingaxis.com. The display url cannot be adaxis.com or advaxis.com.

For every action there is a reaction, it can be postive or negative, Adwords display url policy has evoked positive responses from advertisers aswell as negative. The negative response has emerged in the form of cloaked urls. Google adbot would be receiving a page completely different from what human users are shown. Google is tuff to beat, it has got robust mechanism to track down cloaked urls, I am sure you agree with me.

Adwords Display URL Policy SEO Consultant India Website Optimization India

Tuesday, July 1, 2008

Google Closing Down Pay-Per-Action Ads

Google has decided to close down the stutters on its Pay-Per-Action ads by the end of July month.

Pay-Per-Action ads will not be active from the start of August month. Please note that google can charge you for the conversions occuring after 30 days of click.

Google has taken this step because of its purchase of 'Performics affiliate network' owned by Double click. Google re-branded Performics affiliate network as "Google Affiliate Network." Advertisers and publishers willing to enroll in the new affiliate network launched by google can sign up here.

Adwords Consultant Website Optimization India

Monday, June 30, 2008

Google Releases Adwords Editor 6.0

Google has released Adwords Editor 6.0 facilitating advertisers to make quick modifications to the Adwords account.

The new features in this release are bulk editing tools, exporting performance statistics, updation of minimum bids, support for CPC placement targeting and conversion optimizer.

Download Adwords Editor 6.0 here.

SEO Consultant India Website Optimization India

Friday, June 27, 2008

Free Google Traffic Estimator Tool

Hail the Google Traffic Estimator Tool for the kind of worthy traffic information it can provide you.

If you are thinking of adding new keywords to your Adwords account, the foremost question that can bother you is "how will my new keywords perform." Google has the answers for every question and they have got the answer for this too, not a surprise right. Yeah!

Traffic estimator tool can provide you indepth insights about "how the keywords will perform when added to the Adwords account." Have assembled the ready made traffic info this tool can provide you below.

1)Search volume of the keywords
2)Estimated Avg. CPC
3)Estimated Ad positions
4)Estimated clicks per day
5)Estimated cost per day


The inputs you would need to submit to the traffic estimator tool to get the traffic details are listed below.

1)Keywords
Please enter one per line
2)Choose a currency
By default it will be in US dollars. If you would like to enter you Max cpc enter in the respective field or leave it blank. Google will provide you estimates based on their choice of CPC.
3)Choose daily budgetFiil in your daily budget or leave it blank.
4)Select targetingChoose you language and location to advertise your products. You have done the required work from your side, google will render you the traffic details I mentioned above.


https://adwords.google.com/select/TrafficEstimatorSandbox

SEO Consultant India Google Adwords Consultant Website Optimization Chennai

Sunday, June 22, 2008

Yahoo to Show Google Adwords Ads!

Yahoo has struck a deal with google to display google adwords ads on in its search engine.

Google will supply "AdSense for search" and "AdSense for content" ads to Yahoo's U.S. and Canadian web properties. This deal is estimated to fetch Yahoo $800 million annual revenue opportunity. Yahoo president "Sue Decker" emphasized that this was largely about "the tail" – showing ads where Yahoo doesn't have inventory. It basically makes Google "backfill" for Yahoo.

Benefits for Consumers, Advertisers and Yahoo Publishers:

Consumers can have access to more relevant ads for their queries.

Advertisers can now hope to gain more traffic and conversions by having their ads on Yahoo network.

Yahoo! Publisher Network publishers are going to be benefitted a lot. They have a precious opportunity to make money by running google ads on their websites.

You have to wait for 3 and a half months time to see the LIVE action while the U.S. Department of Justice time will be reviewing the arrangement between Google and Yahoo.

Adwords Consultant Website Optimization India Manage Adwords Online Business Consultant

Wednesday, June 18, 2008

List of Automated Bid Management Softwares

Automated bid management softwares are designed to have control over your advertising expenditure. These bid management softwares provide greater insight about your ROI and can integrate well with web analytics tools.

Google Adwords API faciliates developer token which facilitates you to program internal bid management program.

Please find below couple of bid management softwares:

1)Atlas OnePoint
2)BidRank
3)KeywordMax

Website Optimization Chennai Adwords Consultant

Friday, June 13, 2008

The Invent of PPC Model

GoTo is the first search engine to introduce PPC (Pay Per Click)model in 1998. GoTo began generating revenue from the new patented technology. Advertisers can select their top keywords and then can bid for those keywords in a an auction style.

Overture took over GoTo and the PPC product was renamed as Overture PPC(Pay Per Click). The type of bidding Overture was allowing prompted the advertisers to end up in a bidding war. Advertisers can know how much their competitors are bidding for a particular keyword or keyword phrase while using the overture search suggestion tool. Knowing the bids of the competitors and to overtake them in the position advertisers bid more or equal to their competitors bid. Equal bidding was enough to take the customers ad position above the competitors ad. Now the big giant second only to google, purchased overture and renamed the PPC product as "Yahoo Search marketing."

With the acquisition of Yahoo the advertisers are no more able to know about the bidding of the competitors. Yahoo copied this feature from google PPC product called "Adwords." Google adwords was lauched on early 2002.

Adwords consultant

Thursday, June 12, 2008

Types of Bidding Options in Google Adwords

I have listed below the different types of bidding options in google adwords.

1)Manual bidding -Max CPC bids
2)Conversion Optimizer New! --Max CPA bids
3)Budget Optimizer -No bids needed
4)Preferred cost bidding - Average CPC bids


1)Manual bidding -Max CPC bids

Using this option you would be able to set the highest price for each click. Google would not be charging you more than the set bid. If you like to have the maximum control over the bidding then use this option.

I am reminding you that position of the adcopies are decided by considering the Max cpc and the quality score.

2)Conversion Optimizer New! --Max CPA bids

You can set the highest price you want to pay for each conversion. For setting this up and running you should have had atleast 200 conversions in the last 30 days.

Do not forget to place the conversion tracking code in the "Thank you" pages.

Please note: Position preferences will be turned off.

3)Budget Optimizer -No bids needed

Budget optimizer requires no bids but a 30 day budget has to be set. Google will help you to get maximum clicks to your website.

Please note: Position preferences will be turned off.
No Adscheduling

4)Preferred cost bidding - Average CPC bids

In this option you can specify the average cpc willing to pay for each click.

Sign up for Google Adwords