Exact and Phrase Matches Obliges to Google's Wish -)

Its time for change.. Mr.Exact Match & Mr.Phrase match. How on earth can you be unchanged for a long time? It is high time for you to relax and be flexible to users queries.

Google will wave the wand you to have to meekly surrender to it's wish. It is as simple as that!

Here you go directly to the post buddy.. http://adwords.blogspot.in/2012/04/new-matching-behavior-for-phrase-and.html

Posted in: Adwords Keyword Matches,campaign-management