Fairer Quality Score Improvements

Google has launched the two Quality Score amendments which I wrote in my earlier post. This improvement paves way to assess accurate quality of ads and an opportunity for your adcopies to reach the yellow region.

I have summarized below all the recent quality score updates.

1)Removal of adposition criteria while figuring out the CTR.

2)Enabling adcopies to jump above another ad copy having low QS to get displayed in the yellow area above the search results.

3) Dynamic Quality score replaces static Quality score.

The ads will be evaluated each time it appears on google search network. This very much depends on the geographic location where the adcopies are served. Ads are most likely to appear when they are relevant and may not appear when they are not relevant.

4)No "inactive for search" status for keywords.

You will not witness "inactive for search" status in Adwords account anymore. The keywords which were labelled as "inactive for search" may not trigger your adcopies since the quality threshold is low.

5)Minimum bid is replaced with "First page bid."

There won't be minimum bid for keywords hereafter. "First page bid" takes the place of minimum bid and it is just an estimate of keyword bid that is required to list you in the firstpage. Please note that the "First page bid" is based on exact match.

Value added Changes win the trust of customers. Google has understood this concept better than any one.

http://adwords.blogspot.com/2008/11/update-on-improvements-to-ads-quality.html

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Win More Customers with Broad Match Keywords

Broad match keywords would fetch more prospects to your website. Setting your prime keywords as broad match will trigger your ads for relevant queries as well as irrelevant queries.

Adequate care has to be taken to handle the phenomenal broad match by blocking the unnecessary queries using negative keywords. But the best thing about broad match keywords are; you can take advantage of the extraordinary mileage it renders in the form of displaying your adcopies for keyword expansions that constitute synonyms of keywords, singular forms of keywords, plural forms of keywords, exact match and broad match of keywords.

You have every chance to spend more on the broad match keyword since it would trigger all the variations of the keyword. Even then, you have a golden opportunity to win more and more customers. I would suggest you to make best use of the "search query performance" reports to find the actual keywords that are being triggered for broad match keywords. If you find keywords that ares not at all relevant to your business then immediately block those keywords using negative keywords.

Google has recently bettered the "search query performance" reports in finer ways. Earlier google used to show certain number of queries below "other unique queries." This was actually an obstruction to find out "what was the actual query that triggered the adcopy." The recent changes has minimized the number of queries that will be shown under "other unique queries". I sincerely appreciate the changes made to the "search query performance" reports.

Hail Google!!!!!

http://adwords.blogspot.com/2008/11/reach-more-customers-with-broad-match.html

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