Win More Customers with Broad Match Keywords

Broad match keywords would fetch more prospects to your website. Setting your prime keywords as broad match will trigger your ads for relevant queries as well as irrelevant queries.

Adequate care has to be taken to handle the phenomenal broad match by blocking the unnecessary queries using negative keywords. But the best thing about broad match keywords are; you can take advantage of the extraordinary mileage it renders in the form of displaying your adcopies for keyword expansions that constitute synonyms of keywords, singular forms of keywords, plural forms of keywords, exact match and broad match of keywords.

You have every chance to spend more on the broad match keyword since it would trigger all the variations of the keyword. Even then, you have a golden opportunity to win more and more customers. I would suggest you to make best use of the "search query performance" reports to find the actual keywords that are being triggered for broad match keywords. If you find keywords that ares not at all relevant to your business then immediately block those keywords using negative keywords.

Google has recently bettered the "search query performance" reports in finer ways. Earlier google used to show certain number of queries below "other unique queries." This was actually an obstruction to find out "what was the actual query that triggered the adcopy." The recent changes has minimized the number of queries that will be shown under "other unique queries". I sincerely appreciate the changes made to the "search query performance" reports.

Hail Google!!!!!

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