Google 2008-07-13 | Google Adwords Consultant - Adwords Expert Chennai India - Kamal Chandran

Thursday, July 17, 2008

Placement Targeted Feature in Keyword Targeted Content Network

Google has included Placement targeted feature in Keyword targeted content network.

This feature means a lot to the advertisers. The benefits include saving time in creation of placement targeted campaign and on top of that advertisers willing to target a specific site can easily go that in the content network of a keyword targeted campaign.

Earlier this feature was unavailable to google advertisers. As an advertiser I wanted to target a specific site through keyword targeted content network rather than creating a placement targeted campaign and targeting specific websites. It would be a dull process for me to check the clicks and conversions by going into the campaign, now I can save time, you know.

Today morning I added couple of websites through Keyword targeted content network. I selected an Adgroup for this, clicked on the Adgroup, by default I was taken to placement targted tab/page. I had selected all languages for the whole campaign earlier, the message displayed guided me to opt for the languages supported in placement targeted network. I selected just English language in the campaign settings, in jiffy the placement targeted setting page came in front of me. I chose few sites to be targeted, entered a bid and clicked on save button. Immediately I saw the websites chosen in the placement targeted tab/page.

Google Explains here:Use keywords and placements together on the content network

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Wednesday, July 16, 2008

How to track exact value of sales occurring through Adwords ads?

Chat InformationRead the chat script given below with regards to tracking exact value of sales occurring through Adwords ads?

Thank you for contacting Google AdWords. Please hold a moment while we route your chat to a specialist who will help you with your question: "How to track exact value of sales occured through Adwords ads? ".

Chat InformationBinny M has received your message and will be right with you.
Binny M: Hello Kamal. Thanks for contacting Google AdWords. I'm happy to help you.
KamalChandran: "How to track exact value of sales occured through Adwords ads?"
KamalChandran: I know conversion tracking code facilitates knowing of conversions happened through Adwords
Binny M: I am happy to help you with tracking sales that you receive through your AdWords ads.
KamalChandran: I am also aware that we can set the sales value in the conversion code
KamalChandran: We are selling many products through our website
KamalChandran: I want to know the exact value of sales
KamalChandran: Is this possible?
Binny M: Kamal, it is possible to track your sales received through AdWords ads.
KamalChandran: can you elaborate?
Binny M: You can do it by conversion tracking or you can also use Google Analytics to know your user behavior in detail.
KamalChandran: Hello Binny, please read my comments at the start of the conversation
KamalChandran: My question is " Is there any way to track the exact sales value through Adwords?"
Binny M: Yes, Kamal.
KamalChandran: Pls convey the answer
Binny M: I'm sorry for the delay in response. Would you mind waiting while I find relevant information for you, Kamal?
KamalChandran: np
KamalChandran: I will wait
KamalChandran: Have you understood my question correctly, Binny
KamalChandran: Are you there?
Binny M: Yes, Kamal.
Binny M: I'm sorry for the late reply.
Binny M: For account verification purposes, can you please give me your customer ID number?
KamalChandran: Customer ID: 507-687-3258
Binny M: Thanks for the information. Would you mind waiting a moment while I pull up your account?
KamalChandran: why do you want to pull my account info. Is that related to the question I asked?
Binny M: Kamal, that would help me assist you better.
KamalChandran: fine
Binny M: It may not be possible to know the exact value of sales. However, to help you measure how cost effective your ads are, we suggest conversion tracking. With conversion tracking, you can see conversions.
KamalChandran: We have already implemented the code, thaks for your info!
Binny M: I am happy to know that you are already using conversion tracking to track your conversions.
KamalChandran: Binny, will Adwords API come handy w.r.t to tracking sales value?
KamalChandran: Please gather the answer for this?
Binny M: Kamal, Google's AdWords API service lets developers design computer programs that interact directly with the AdWords platform.
Binny M: With these applications, advertisers and third-parties can more efficiently - and creatively - manage their large or complex AdWords accounts and campaigns.
Binny M: I'm sorry I may not be able to provide much information related to API.
Binny M: For more information, you can visit the API Help Center. I've provided you with the link below.
Binny M: AdWords API
KamalChandran: Thank you for your assistance
Binny M: You're welcome, Kamal.
Binny M: Kamal, I suggest you try Google Analytics to track your website.
KamalChandran: We are using GA Binny
Binny M: Great!
KamalChandran: and also ecommerce tracking code to track the transactions
KamalChandran: Ecommerce code do not separate transactions from organic and adwords.
Binny M: I see.
KamalChandran: no probs, thanks for your help
Binny M: You may visit the API Help Center for further assistance. In case you have further questions, you may also contact the Specialist team.
KamalChandran: sure Binny
KamalChandran: thanks
KamalChandran: take care
KamalChandran: Bye
Binny M: You're most welcome, Kamal.
Binny M: It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Binny M: Bye!
Chat InformationThank you for contacting Google AdWords. Your chat session has ended. Click To Print

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Monday, July 14, 2008

Google Adwords Campaign Management

Google Adwords is a pay per click product from search engine giant Google.

There are two ways to get into Google search engine results pages. One way is by securing a place in organic listing through seach engine optimization(SEO). This could be a difficult task if you aim to get listed for high competition keywords within a few months of time. The easiest channel to get inside google search pages are 'Adwords,' it is a blessing to advertisers from the search engine giant Google. Not only you get a chance to advertise in Google SERPs but also in its Search partners sites and vast growing content network.

It takes only $5 to sign up Google Adwords. Are you worrying about the daily spend, no need to worry on that. There is no such daily spend needed to keep your account LIVE.

Are you curious to know how to set up your advertising campaign. I am sure you are:-) Please read the below guidelines.

Once you login inside the Adwords account you would witness a campaign summary page. Look out for a "create a new campaign". Near that there would be 'keyword targeted' and 'placement targeted' campaign options. Opting for 'keyword targeted' campaign will faciliate creation of campaigns targeting Google search and Google content network. Opting for 'keyword 'placement targeted' campaign will allow you to create campaigns targeting Google content network by choosing websites selectively.

Steps to create keyword targeted campaign:

1)Click on Create 'keyword targeted' campaign

2)Fill in the name of your campaign.

3)Name your Adgroup

4)Select your language

5)Select your location

6)Create yor Ad copy

7)Choose your keywords, don't miss to use the 'Want more?' option in the keyword tool

8)Specify your daily budget( don't worry about this, if you don't want to spend on any day just pause your campaign)

9)Input Maximum Cost-Per-Click(CPC) bid. Make use of the traffic estimator in this page to find out the possibilty of clicks you can receive by entering Max cpc & daily budget)

10)Click on the 'save button.'

The campaign is ready now. It is simple, right:-)

Similarly you can create your 'placement targeted' campaign by selecting the websites you would like to advertise on 'Google content network.'

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