Google adwords has announced the enforcement of Adwords display url policy. According to the new policy google Adwords advertisers are required to match the display url with its destination url.
If your destination url is Advertisingaxis.com your display url should also be Advertisingaxis.com. The display url cannot be adaxis.com or advaxis.com.
For every action there is a reaction, it can be postive or negative, Adwords display url policy has evoked positive responses from advertisers aswell as negative. The negative response has emerged in the form of cloaked urls. Google adbot would be receiving a page completely different from what human users are shown. Google is tuff to beat, it has got robust mechanism to track down cloaked urls, I am sure you agree with me.
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