Google's Double Serving Policy

Google doesn't permit advertisers to show more than one ad of the same company in the same search result page.

Google says the quality of results shown for a query will diminish if they display multiple ads of the same advertiser in the search result pages. In order to avoid low quality user experience Google has adopted this Double-Serving Policy.

Please do keep in mind that Google allows advertisers to create multiple adwords account containing the same business or keywords. If you want to seek an exception from the Double-Serving Policy email to adwords-support@google.com.

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Posted in: Adwords Double-Serving Policy,campaign-management