Landing Page Policy Violations and Penalty

Landing page quality contributes a fair amount to the goodness of your Quality Score along with other factors.

Landing page policy compliance has a different purpose.The main purpose of this policy is to prohibit sites that are not legal, trustworthy and safe. Showing a page full of Ads to make a profit out of it is also a policy violation.Below mentioned belong to the policy violation category.

• Arbitrage
• Bridge page
• Counterfeit goods
• Get rich quick
• Hacking
• Mirroring and framing
• Misleading and inaccurate claims 

Google now explicitly tell the Adwords users if they are labeled under landing page policy guidelines violation through their Adwords account. 
The keywords that are affected would have the "site suspended" status and this can be seen via keyword tab. Serious landing page violations will also mean suspension of Google Adwords account.

Posted in: campaign-management