To advertise directly in YouTube without being an Adwords customer is a costly affair.
If you are not an Adwords advertiser simply sign up for adwords and make use of the offer extended to pay dead cheap while also getting your products or services advertised in YouTube.
This is a mammoth offer infact. Check the rates in YouTube for direct advertisement.
As an Adwords customer you can either opt for keyword targeted campaign or site targeted campaign to display your advertisement in YouTube. Please keep in mind that only content network provides you the service to advertise in YouTube.
More about advertisement on YouTube.
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