Quality Score Calculation

Quality score is calculated based on the CTR of the keywords, relevance of the adcopy to the keyword triggered, quality of the landing page, time taken for loading of the landing page and historical keyword performaces.

The higher the quality score the higher will be your adcopies position in google and google network.

Good, okay and poor are the three types of Quality score.

More on......... Quality score

Posted in: Calculate Quality Score,campaign-management