Google Adwords Standard Edition Features

Many products or services
Create campaigns for multiple products or services, each with many sets of keywords and ads.

Multiple ad formats
Create text ads, image ads, and other rich ad formats.

Advanced reporting
See a complete library of reports for all aspects of your account. Create custom reports to analyze your costs and return on investment.

Advanced targeting
Target customers in many regions at once.

Advanced cost control
Choose from many bidding options: keyword-specific bidding, content bidding, ad position preference, and more.

Advanced planning tools
Boost your campaign performance with advanced features like conversion tracking, the AdWords traffic estimator, and helpful variations and statistics from the Keyword Tool.

Placement targeting
Place your ads on the specific websites that appeal to your customers.

http://www.adwords.google.com

Posted in: campaign-management