Google checkout facilitates buyers to shop online in a secured and convenient manner.
It doesn't stop here, Google checkout helps merchants to process sales free of cost. That is, for every $1 spent on adwords by advertisers can result in free transaction worth $10. Google checkout can outplay paypal in terms of processing fee charge.
Advertisers are also allowed to display google checkout badges on the adcopies. Google checkout lowers abandonment of shopping cart and persuade shoppers to purchase.
http://checkout.google.com/support/sell/
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