Thursday, July 10, 2008
Google Adds Search Volume Column in Keyword Suggestion Tool
Google to Rollout Preroll and Postroll Ads on YouTube
Google ads will run before and after YouTube video clips. Earlier google was hesitant to launch ads on YouTube webpages, now they have shown their maturity through their willingness to showcase ads on YouTube.
This is going to benefit companies who post videos on YouTube to reap money through Adsense program. Well Well! I know you have started grinning, don't miss out on any opportunity to make money.
SEO Consultant India Website Optimization India
Tuesday, July 8, 2008
Google's Double Serving Policy
Google says the quality of results shown for a query will diminish if they display multiple ads of the same advertiser in the search result pages. In order to avoid low quality user experience Google has adopted this Double-Serving Policy.
Please do keep in mind that Google allows advertisers to create multiple adwords account containing the same business or keywords. If you want to seek an exception from the Double-Serving Policy email to adwords-support@google.com.
SEO Consultant India Website Optimization India
Google Enforces Adwords Display URL Policy
If your destination url is Advertisingaxis.com your display url should also be Advertisingaxis.com. The display url cannot be adaxis.com or advaxis.com.
For every action there is a reaction, it can be postive or negative, Adwords display url policy has evoked positive responses from advertisers aswell as negative. The negative response has emerged in the form of cloaked urls. Google adbot would be receiving a page completely different from what human users are shown. Google is tuff to beat, it has got robust mechanism to track down cloaked urls, I am sure you agree with me.
Adwords Display URL Policy SEO Consultant India Website Optimization India
Tuesday, July 1, 2008
Google Closing Down Pay-Per-Action Ads
Pay-Per-Action ads will not be active from the start of August month. Please note that google can charge you for the conversions occuring after 30 days of click.
Google has taken this step because of its purchase of 'Performics affiliate network' owned by Double click. Google re-branded Performics affiliate network as "Google Affiliate Network." Advertisers and publishers willing to enroll in the new affiliate network launched by google can sign up here.
Adwords Consultant Website Optimization India
Monday, June 30, 2008
Google Releases Adwords Editor 6.0
The new features in this release are bulk editing tools, exporting performance statistics, updation of minimum bids, support for CPC placement targeting and conversion optimizer.
Download Adwords Editor 6.0 here.
SEO Consultant India Website Optimization India
Friday, June 27, 2008
Free Google Traffic Estimator Tool
If you are thinking of adding new keywords to your Adwords account, the foremost question that can bother you is "how will my new keywords perform." Google has the answers for every question and they have got the answer for this too, not a surprise right. Yeah!
Traffic estimator tool can provide you indepth insights about "how the keywords will perform when added to the Adwords account." Have assembled the ready made traffic info this tool can provide you below.
1)Search volume of the keywords
2)Estimated Avg. CPC
3)Estimated Ad positions
4)Estimated clicks per day
5)Estimated cost per day
The inputs you would need to submit to the traffic estimator tool to get the traffic details are listed below.
1)Keywords
Please enter one per line
2)Choose a currency
By default it will be in US dollars. If you would like to enter you Max cpc enter in the respective field or leave it blank. Google will provide you estimates based on their choice of CPC.
3)Choose daily budgetFiil in your daily budget or leave it blank.
4)Select targetingChoose you language and location to advertise your products. You have done the required work from your side, google will render you the traffic details I mentioned above.
https://adwords.google.com/select/TrafficEstimatorSandbox
SEO Consultant India Google Adwords Consultant Website Optimization Chennai
Sunday, June 22, 2008
Yahoo to Show Google Adwords Ads!
Yahoo has struck a deal with google to display google adwords ads on in its search engine.
Google will supply "AdSense for search" and "AdSense for content" ads to Yahoo's U.S. and Canadian web properties. This deal is estimated to fetch Yahoo $800 million annual revenue opportunity. Yahoo president "Sue Decker" emphasized that this was largely about "the tail" – showing ads where Yahoo doesn't have inventory. It basically makes Google "backfill" for Yahoo.
Benefits for Consumers, Advertisers and Yahoo Publishers:
Consumers can have access to more relevant ads for their queries.
Advertisers can now hope to gain more traffic and conversions by having their ads on Yahoo network.
Yahoo! Publisher Network publishers are going to be benefitted a lot. They have a precious opportunity to make money by running google ads on their websites.
You have to wait for 3 and a half months time to see the LIVE action while the U.S. Department of Justice time will be reviewing the arrangement between Google and Yahoo.
Adwords Consultant Website Optimization India Manage Adwords Online Business Consultant
Wednesday, June 18, 2008
List of Automated Bid Management Softwares
Google Adwords API faciliates developer token which facilitates you to program internal bid management program.
Please find below couple of bid management softwares:
1)Atlas OnePoint
2)BidRank
3)KeywordMax
Website Optimization Chennai Adwords Consultant
Friday, June 13, 2008
The Invent of PPC Model
Overture took over GoTo and the PPC product was renamed as Overture PPC(Pay Per Click). The type of bidding Overture was allowing prompted the advertisers to end up in a bidding war. Advertisers can know how much their competitors are bidding for a particular keyword or keyword phrase while using the overture search suggestion tool. Knowing the bids of the competitors and to overtake them in the position advertisers bid more or equal to their competitors bid. Equal bidding was enough to take the customers ad position above the competitors ad. Now the big giant second only to google, purchased overture and renamed the PPC product as "Yahoo Search marketing."
With the acquisition of Yahoo the advertisers are no more able to know about the bidding of the competitors. Yahoo copied this feature from google PPC product called "Adwords." Google adwords was lauched on early 2002.
Adwords consultant
Thursday, June 12, 2008
Types of Bidding Options in Google Adwords
1)Manual bidding -Max CPC bids
2)Conversion Optimizer New! --Max CPA bids
3)Budget Optimizer -No bids needed
4)Preferred cost bidding - Average CPC bids
1)Manual bidding -Max CPC bids
Using this option you would be able to set the highest price for each click. Google would not be charging you more than the set bid. If you like to have the maximum control over the bidding then use this option.
I am reminding you that position of the adcopies are decided by considering the Max cpc and the quality score.
2)Conversion Optimizer New! --Max CPA bids
You can set the highest price you want to pay for each conversion. For setting this up and running you should have had atleast 200 conversions in the last 30 days.
Do not forget to place the conversion tracking code in the "Thank you" pages.
Please note: Position preferences will be turned off.
3)Budget Optimizer -No bids needed
Budget optimizer requires no bids but a 30 day budget has to be set. Google will help you to get maximum clicks to your website.
Please note: Position preferences will be turned off.
No Adscheduling
4)Preferred cost bidding - Average CPC bids
In this option you can specify the average cpc willing to pay for each click.
Sign up for Google Adwords
Tuesday, June 10, 2008
Google Offers $50 Credit to Set Up Adwords Account
Today I received an email from google announcing the $5o credit to start and experiment "google Adwords." The email also conveys the advertisers to link their adwords account with analytics account and better experience the mighty features.
I have copied and pasted the email which I received from google support team.
Get more from Google Analytics™ with Google AdWords™
Begin advertising today with a $50 special offer. Google
Hi,
We'd like to show you how to get even more out of Google Analytics with the Google AdWords advertising program. With AdWords, you'll get additional reports in Analytics that will help you increase your traffic and conversions. Many Analytics customers already use AdWords everyday, with impressive results. But there's no need to take our word for it. We'd like to offer you $50 to experiment with AdWords risk-free.
The best part is, it's easy to advertise with Google.
To redeem your AdWords special offer and link your AdWords and Analytics accounts:
1. Visit http://adwords.google.com
2. Click 'Start now,' and follow the instructions to setup your AdWords account
3. Log in to your AdWords account, and click 'My Account > Billing Preferences'
4. Enter the following 12-digit number in the 'Promotional Code' field: 121383866907
5. Click 'Continue' to finish entering your billing information, then click 'Save' and 'Activate'
6. Link your Google Analytics and AdWords accounts by following these instructions
Once your account has been credited with $50 worth of free AdWords advertising, check out our Conversion University website, or contact our Google Analytics Authorized Consultants for optimization tips. We're here to help you, so if you have any questions, just reply directly to this email.
Sincerely,
The Google Analytics Team
*Promotional credit must be applied to a new AdWords account within 15 days of creating the account and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. Advertisers in the US with self-managed signup accounts are subject to an activation fee of USD $5. Advertisers in Canada with self-managed signup accounts are subject to an activation fee of CAD $10. Offer valid for advertisers in the U.S. and Canada only. Void where restricted or prohibited by law. Expires 10/01/2008.
You have received this is email because you have opted-in to Google Analytics 'Special Offers'. If you do not wish to receive emails of this nature in the future, please follow the instructions located here.
Copyright 2008. Google is a trademark of Google Inc. 1600 Amphitheatre Parkway, Mountain View CA 94043. All other company and product names may be trademarks of the respective companies with which they are associated.
Wednesday, May 21, 2008
How to Change Adwords Time Zone?
your question: "Time Zone Change".
Archu has received your message and will be right with you.
Archu : Hello Kamal. Thanks for contacting Google AdWords. How may I help you today?
KamalChandran: Hello
KamalChandran: I would like to change analytics time zone.
Archu : OK.
KamalChandran: Currently the Aanalytics account time zone is (GMT-08:00) Pacific Time.
KamalChandran: I would like this to be changed to Bradford, United Kingdom time.
KamalChandran: Could me please guide me to do this?
Archu : Kamal, I wish to tell you that Analytics a separate product offered by Google and I being an AdWords specialist am not authorized to make any changes in the Analytics account.
KamalChandran: whom should I contact for this?
Archu : So in order to get it changes, you will need to write to analytics-support@google.com as it can be done only internally.
Archu : Even you cannot change it.
KamalChandran: fine
KamalChandran: Can I change my Adwords time zone?
Archu : Is there anything else that I can help you with?
KamalChandran: yes, Can I change my Adwords time zone?
Archu : No.
Archu : In order to do that I will have to change it for you and it can be done only once.
KamalChandran: okay, you can change the time zone atleast once if I place request with you.
KamalChandran: Is that right?
Archu : yes.
Archu : Only once
KamalChandran: that is fine!
KamalChandran: how much time will take to change the time zone?
Archu : So I can change it right now but it take a couple of hours to get reflected in the reporting as the reporting pattern will change with the change in the time zone.
KamalChandran: okay Archu, I will get back to you for time zone change within a day.
Archu : Sure.
KamalChandran: till that time please do not make any changes.
Archu : I will be happy to help you.
Archu : I will not make any changes.
Archu : You can rest assure.
Archu : It was a pleasure chatting with you. If you have any more questions, please feel free to visit our Help Center. You can also print this chat transcript for your records. Have a great day.
Archu : Bye!
Monday, May 12, 2008
Landing Page Load Time and Quality Score
It is really good to see google's constant effort to improve the quality of its service.
http://adwords.blogspot.com/2008/05/landing-page-load-time-now-available-on.html
Web Analytics Consultant
Sunday, May 4, 2008
Adwords Resources: Quick Links
Advertise on YouTube
If you are not an Adwords advertiser simply sign up for adwords and make use of the offer extended to pay dead cheap while also getting your products or services advertised in YouTube.
This is a mammoth offer infact. Check the rates in YouTube for direct advertisement.
As an Adwords customer you can either opt for keyword targeted campaign or site targeted campaign to display your advertisement in YouTube. Please keep in mind that only content network provides you the service to advertise in YouTube.
More about advertisement on YouTube.
Refund for Invalid Clicks
Google has a robust mechanism to prevent charge being made for any single invalid click. Even if google charge you for invalid clicks today and identify that those clicks are fraudulent clicks later, google immediately credits the charged amount back to account.
The details of refund of invalid clicks amount can be found in 'Advertising costs and adjustments' label portrayed in 'Billing summary page.'
Read more on 'how google detects invalid clicks'
When do Google Send Invoices?
Advertisers would be able to find the new invoice in the billing summary page. The payment accrued has to be paid within 15 days of invoice sent date. Failing to do so will end in termination of the adwords account of the advertiser.
http://www.google.com/adwords/learningcenter/text/19280.html#19282
Saturday, May 3, 2008
How can I Qualify for Monthly Invoicing?
There are some requirements before coming under invoicing facility. The advertisers must have a track record of spending a minimum of $1500 per month for at least three months. If you feel that you have spent $1500 per month for a period 3 months you can fill in the application form. After receiving the application google decides on its sole discretion to put you under monthly invoicing or not.
If google thinks that you are eligible for monthly invoicing then they would be sending you an email asking you to confirm your company information and billing details. You would be required to accept the terms and conditions stated in the email, by going so you will get transformed to a monthly invoicing eligible company from mere credit card billing.
http://www.google.com/adwords/learningcenter/text/19276.html
Direct debit Payment
Google would then claim and withdraw the required amount from you bank; once the payment due reaches the required threshold.
http://www.google.com/adwords/learningcenter/text/19264.html
Google Adwords Payment Options
Google lets you to accrue cost and collects the payment later in postpay.
Google takes payment prior to accrual of cost in prepay.
Google allows payment by credit card, debit card, direct debit, and bank transfer in both postpay and prepay.
More on Payment options.
Websites in Search Network and Content Network
- AOL
- Netscape
- Netcenter
- EarthLink
- CompuServe
- Shopping.com
- At&T Worldnet
- Ask.com
The websites in content network include:
- About.com
- Lycos
- nyTimes.com
- Infospace
- Reed Business
- howstuffworks.com
- business.com
- foodnetwork.com
- HGTV.com
- Gmail.com
- All Adsense Websites
My Client Center(MCC) and its Purpose
Creation of a My Client Center and linking multiple adwords account will bring all the accounts under one roof. Management of numerous adwords accounts is made easy with MCC.
In google's words "MCC is an 'umbrella' account with multiple AdWords accounts (a.k.a. 'managed accounts') linked to it.
Create an MCC account
What is Adwords API
Below are some possible scenarios for which Adwords API can be used:
- Automatic generation of keywords, ad copies, urls and custom reports
- Adwords data integration with databases
http://www.google.com/apis/adwords/
Benefits of Adwords Editor
Google adwords account holders would find this tool really handy to manage their large adwords campaigns. Using Adwords editor advertisers can download their existing campaign details to adwords editor by supplying the 'username' and 'password' of their respective accounts. After downloading the campaign information advertisers are able to do as many changes required to the campaigns within a short span of time. Once advertisers make the necessary changes they can simply click on the 'post' tab and automatically all the modifications made will be uploaded to the adwords account.
Download Adwords Editor
Quality Score Calculation
The higher the quality score the higher will be your adcopies position in google and google network.
Good, okay and poor are the three types of Quality score.
More on......... Quality score
Free Website Optimizer
The answer for the above question or agony is Website Optimizer.
Website optimizer assists in testing changes in the web page in order to determine the way to maximize the conversions. You would be able to choose which part of the page to make the changes for running the experiment.
Few thing to know before you start the experiment:
1) Your test page
2) Your conversion page
3) The type of test you would require
A/B: Testing two completely different page
Multivariate: Testing different sections of the same page
We will try to explore more on multivariate testing:
1) Select the content to test
2) Create a content for the selected section
This is to check which variation of the content visitors prefer and head towards your conversion pages.
http://adwords.google.com/support/bin/topic.py?topic=10808
Buyers and Sellers Benefit from Google Checkout
It doesn't stop here, Google checkout helps merchants to process sales free of cost. That is, for every $1 spent on adwords by advertisers can result in free transaction worth $10. Google checkout can outplay paypal in terms of processing fee charge.
Advertisers are also allowed to display google checkout badges on the adcopies. Google checkout lowers abandonment of shopping cart and persuade shoppers to purchase.
http://checkout.google.com/support/sell/
Google Adwords FAQ
How much should I pay to have an adwords Account?
Just $5 to create your google adwords account.
Is there any daily spending limit for using google adwords?
Nah, no daily spending limit, you can spend money for targeted traffic whenever you wish. Keep your campaign in the pause mode when you do not wish to spend money.
What is a campaign?
Two types of campaigns can be created in google adwords. They are Keyword targeted and placement targeted campaigns.
Keyword targeted campaign, as the name suggests is related to bidding for keywords to advertise your products or services. Keyword targeted campaign consists of two kinds of network viz. search network and content network.
In Placement targeted network websites can be selected to run your advertisement. This campaign is in sharp contrast to the bidding of keywords in keyword targeted campaign. Placement targeted campaign is limited to content network only.
Generally a campaign consists of Adgroups; Adgroup contains keywords and adcopies.
How many campaigns can be created in an adwords account?
A maximum of 25 campaigns can be created in an adwords account.
How many adgroups can be created in a campaign?
A maximum of 100 adgroups can be created in a campaign.
How many adcopies can be made for an Adgroup?
A maximum of 50 adcopies can be created for an adgroup and it can be a combination of both contextual ads and image ads.
http://www.ads.google.com
Google Adwords Standard Edition Features
Many products or services
Create campaigns for multiple products or services, each with many sets of keywords and ads.
Multiple ad formats
Create text ads, image ads, and other rich ad formats.
Advanced reporting
See a complete library of reports for all aspects of your account. Create custom reports to analyze your costs and return on investment.
Advanced targeting
Target customers in many regions at once.
Advanced cost control
Choose from many bidding options: keyword-specific bidding, content bidding, ad position preference, and more.
Advanced planning tools
Boost your campaign performance with advanced features like conversion tracking, the AdWords traffic estimator, and helpful variations and statistics from the Keyword Tool.
Placement targeting
Place your ads on the specific websites that appeal to your customers.
http://www.adwords.google.com
Google Adwords Starter Edition Features
Simplified sign-up process
Sign up with a minimized one-page form.
One product or service
Advertise a single product or service with one set of keywords and one or more ads.
Basic reporting
See a one-page overview of the impressions, clicks, and costs for your ads.
Basic targeting
Target customers in one specific region (like a single country or city).
http://www.adwords.google.com
Two Types of Google Adwords Accounts
Starter edition is a simple advertising account. Using starter edition advertisers can advertise only a single product or service. Unlike standard edition starter edition doesn't contain adgroups, placement targeting option and other features.
Standard edition provides every possible advanced features to the advertisers.
http://www.ads.google.com
Why should I sign up for Google Adwords?
More than 70% of the people use google to find out information they are need. Advertisers would be willing to grab the attention of the potential people using google search engine.
There are only two ways available to reach out to the trillions of people. One is making the website slotted in search engine result pages using techniques of search engine optimization. If your keywords faces severe competitions from other website it is tuff to gain a slot in the first page of SERPs. Ofcourse your website can be brought up to the first page of google search engine, but it takes time to do that using search engine optimization.
Other way to reach out to the potential audience is through 'Adwords' an imperial product from google. Using Adwords could flood your website with potential visitors who can be converted to prospects and customers ultimately.
Opting for google adwords can give instant coverage for your website.
Sign up for google adwords; http://www.ads.google.com
Tuesday, April 29, 2008
Managing Adwords & Google Advertising Professional Exam
Adwords is a majestic product from Google.
Adwords helps organisations to achieve the desired conversions by driving quality traffic to their websites. Managing Adwords accounts requires an unique skill set, this could be attained by passing the Google Advertising Professional Exam. Refer to the below stated link for more details on this.
https://adwords.google.com/select/professionalwelcome